7th IIMA CONFERENCE ON
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Russell Belk, York University, Canada
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Prof. Russell Belk is the Kraft Foods Canada Chair of Marketing at the Schulich School of Business at York University in Toronto. He is past president of the Association for Consumer Research and the International Association of Marketing and Development, and is a fellow in the Association for Consumer Research. He has received the Paul D. Converse Award, the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research, two Fulbright Fellowships, and honorary professorships on four continents. He is the co-founder of the Association for Consumer Research Film Festival, the Consumer Behavior Odyssey, and the Consumer Culture Theory Conference. He has published more than 500 books, articles, chapters, papers, and videos. His research involves the meanings of possessions, collecting, gift-giving, and materialism and his work is often cultural, visual, qualitative, and interpretive.