7th IIMA CONFERENCE ON

MARKETING IN EMERGING ECONOMIES
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  • Guidelines for Abstract Submission
  • Guidelines for Submission of Selected Papers
  • Labdhi Bhandari Best Paper Award
  • Criteria For Review and Evaluation
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Criteria For Review and Evaluation

Relevance: Does the subject of the paper appeal to the interests of the conference attendees?
Applicability: Does the paper bridge the gap between theory and practice?
Credibility: Does the paper present credible and accurate information?
Methodology: Does the paper use sound and appropriate method(s)?
Organization: Does the paper follow a definite direction and clear organization?
Originality: Does the paper add new findings, insights, or knowledge to the body of literature?
Research: Does the paper compare and weigh the material against the work of others?
Conclusions: Are the conclusions sound and justified?
Managerial Implications: Are the managerial relevance and implications of the decision problem demonstrated?
Format: Are the abstract and the paper as per the guidelines for submission ?
References: Are the references adequate?