7th IIMA CONFERENCE ON
MARKETING IN EMERGING ECONOMIES- Home
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About Ahmedabad
Ahmedabad is located in the state of Gujarat in the western part of India on the banks of Sabarmati river. Ahmedabad is known for its rich past and its association with Mahatma Gandhi. The city offers a unique style of architecture which is a blend of Hindu and Islamic styles. It is famous for its textile mills, pharmaceuticals, and chemical industry. It has places of tourist attraction like Gandhi Ashram, Akshardham, Calico Museum, Nal Sarovar (bird sanctuary) and monuments which date back to the 15th century. Ahmedabad is accessible from all the metros and major cities of the country.
Ahmedabad is a vibrant city of people who work hard and play hard. During the Navratri celebrations (September-October), for example, men and women in dazzling ethnic clothes dance through the night for nine consecutive nights. The kite festival of mid-January fills the skies with kites of all shapes. Arguably, no other city in India can match the predominantly vegetarian Ahmedabad in the number and variety of restaurants.
Mahatma Gandhi's non-violent satyagraha, which led to India's Independence, was launched from this city. Gandhi's Ashram, Hriday Kunj, is still preserved on the bank of the Sabarmati, and continues to attract and inspire visitors from all parts of the globe.