7th IIMA CONFERENCE ON

MARKETING IN EMERGING ECONOMIES
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Objectives

Indian Institute of Management, Ahmedabad (IIMA), is happy to announce the 7th IIMA Conference on Marketing in Emerging Economies.

The objectives of the conference are:

  • to provide a special forum to present and discuss research on marketing in the Context of and/or Applicable to Emerging Economies.
  • to facilitate sharing research based marketing knowledge among academicians and practitioners.

This will be achieved through multi-disciplinary research-based idea generation and discussions. The attempt is to bring about richness in discussion by encouraging contributions from researchers across academic institutions and industry worldwide.