7th IIMA CONFERENCE ON

MARKETING IN EMERGING ECONOMIES
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Guidelines for Submission of Selected Papers

One soft copy in pdf format and a hard copy of the paper selected for presentation at the conference will have to be submitted to the conference coordination committee by September 1, 2016. The electronic version of the paper should be sent to  confmktg@iimahd.ernet.in. Papers must include a clear indication of the purpose of research, methodology, major results, implications, and key references. They should adhere to the following:

Maximum length 6,000 words excluding title/cover page and references
Margins  2.5 cm. or 1 inch
Font        Times New Roman, 12 point
Spacing      1.5
Title page       Title, author(s), affiliation(s), contact details
Synopsis     Not more than 200 words
Keywords     Maximum Four