7th IIMA CONFERENCE ON

MARKETING IN EMERGING ECONOMIES
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Current Conference

2017 Conference
7th IIMA Conference on Marketing in Emerging Economies, January 11-13, 2017

No. of Abstracts Received 376
Papers Presented 81
Poster Presentation 18
No. of Participants 250
Participating Countries 17
Key Note Speaker Shri R.S. Sodhi
Managing Director, GCMMF (Amul)
Anand (Gujarat)
Conference Speakers Dr. Murali Mantrala
Sam M. Walton Distinguished Professor of Marketing
Chair, Marketing Department, Trulaske College of Business, University of Missouri, Columbia, USA.
Co-Editor-in-Chief, Journal of Retailing

Prof. Rama Bijapurkar,
Independent Consulting Practitioner
Mumbai

Dr. Priya Jha,
Knowledge Director
Boston Consultation Group,
Gurgaon

Prof. Niraj Dawar
Professor of Marketing, Ivey Business School
Canada, USA
Track Name & No. of papers presented Consumer Behaviour 24
Marketing of Services 09
E-Commerce 06
Marketing Communication 06
Psychology & Marketing 06
Retailing 05
Social Media Marketing 05
Strategic Marketing 04
Experimentation in Marketing 03
Opportunity Identification and Assessment 03
Customer Relationship 02
Pricing 02
Marketing Research 02
Strategies for Harnessing the Potential at the Bottom of the Pyramid 02
Nature and Characteristics of Competitive Scenarious 01
B2B Marketing 01

For detailed Programme Schedule Click here