7th IIMA CONFERENCE ON
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Current Conference
2017 Conference
7th IIMA Conference on Marketing in Emerging Economies, January 11-13, 2017
| No. of Abstracts Received | 376 | |
| Papers Presented | 81 | |
| Poster Presentation | 18 | |
| No. of Participants | 250 | |
| Participating Countries | 17 | |
| Key Note Speaker | Shri R.S. Sodhi Managing Director, GCMMF (Amul) Anand (Gujarat) |
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| Conference Speakers | Dr. Murali Mantrala Sam M. Walton Distinguished Professor of Marketing Chair, Marketing Department, Trulaske College of Business, University of Missouri, Columbia, USA. Co-Editor-in-Chief, Journal of Retailing Prof. Rama Bijapurkar, Independent Consulting Practitioner Mumbai Dr. Priya Jha, Knowledge Director Boston Consultation Group, Gurgaon Prof. Niraj Dawar Professor of Marketing, Ivey Business School Canada, USA | |
| Track Name & No. of papers presented | Consumer Behaviour | 24 |
| Marketing of Services | 09 | |
| E-Commerce | 06 | |
| Marketing Communication | 06 | |
| Psychology & Marketing | 06 | |
| Retailing | 05 | |
| Social Media Marketing | 05 | |
| Strategic Marketing | 04 | |
| Experimentation in Marketing | 03 | |
| Opportunity Identification and Assessment | 03 | |
| Customer Relationship | 02 | |
| Pricing | 02 | |
| Marketing Research | 02 | |
| Strategies for Harnessing the Potential at the Bottom of the Pyramid | 02 | |
| Nature and Characteristics of Competitive Scenarious | 01 | |
| B2B Marketing | 01 | |
For detailed Programme Schedule Click here