7th IIMA CONFERENCE ON
MARKETING IN EMERGING ECONOMIES- Home
- Current Conference
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- Guidelines for Abstract Submission
- Guidelines for Submission of Selected Papers
- Labdhi Bhandari Best Paper Award
- Criteria For Review and Evaluation
- Important Dates
- Current and Past Conference Speakers
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- Conference Coordination Committee
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- About Ahmedabad
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Past Conferences
The IIMA Marketing Conference is a biennial feature. The Institute has held six prestigious Conferences in the past years and participants from more than twenty five countries have attended each of the conferences.
We are very happy to witness an increase in participation in the conferences over the years. With an acceptance rate of 39 %, they easily rank among the best conferences of the world.
2015 Conference
6th IIMA Conference on Marketing in Emerging Economies, January 7-9, 2015
| Number of abstracts received | : 373 |
|---|---|
| Papers presented | : 77 |
| Poster presentation | : 24 |
| Number of Participants | : 200 |
| Participating Countries | : 11 |
| Keynote speaker | Professor Jan-Benedict E.M. Steenkamp, C.Knox Massey Distinguished Professor of Marketing, Kenan-Flagler Business School, North Carolina, USA. |
| Tracks Number of papers presented | Consumer Behaviour : 27 Marketing Communication : 5 Psychology and Marketing : 3 Opportunity Identification and Competition : 5 Retailing : 7 E-Commerce : 3 Customer Relationship: 2 Marketing of Services : 3 Management of Marketing Services: 3 Social Media Marketing: 5 B2B Marketing : 2 Return on Marketing/Marketing Metrics: 1 Nature and Characteristics of Competitive Scenarios: 1 Marketing Research: 4 Strategic Marketing: 5 For detailed schedule please visit the link CLICK HERE FOR DETAILED SCHEDULE |
2013 Conference
5th IIMA Conference on Marketing in Emerging Economies, January 9-11,2013
| Number of abstracts received | : 488 |
|---|---|
| Papers presented | : 102 |
| Number of Participants | : 250 |
| Participating Countries | : 16 |
| Keynote speakers | Professor V. Kumar, Georgia State University, USA Professor Russell Belk, York University, Canada Professor Masaaki Kotabe, Temple University, USA and Professor Joe Hair, Kennesaw State University, USA |
| Tracks Number of papers presented | Consumer Behaviour : 25 Marketing Communication : 14 Psychology and Marketing : 4 Opportunity Identification and Competition : 3 Retailing : 15 E-Commerce : 5 Marketing of Services : 16 Social Media Marketing: 5 B2B and Strategic Marketing : 5 |
2011 Conference
4th IIMA Conference on Marketing in Emerging Economies, January 5-7, 2011
| Number of abstracts received | : 441 |
|---|---|
| Papers presented | : 103 |
| Number of Participants | : 240 |
| Participating Countries | : 24 |
| Keynote speakers | : Dr. Johnny K Johansson, McDonough School of Business : Dr. Kannan Srinivasan, Tepper School of Business |
2009 Conference
3rd IIMA Conference on Marketing Paradigms for Emerging Economies, January 7-9, 2009
| Number of abstracts received | : 257 |
|---|---|
| Papers presented | : 95 |
| Number of Participants | : 181 |
| Participating Countries | : 19 |
| Keynote speakers | : Dr. John Dawson, University of Edinburgh, UK |
2007 Conference
2nd IIMA Conference on Research in Marketing, January 3-5, 2007
| Number of abstracts received | : 206 |
|---|---|
| Papers presented | : 74 |
| Number of Participants | : 132 |
| Participating Countries | : 18 |
| Keynote speakers | : Dr. Itamar Simonson, Stanford University : Dr. Jagdip Singh, Case Western Reserve University |
2005 Conference
1st IIMA Conference on Marketing Paradigms for Emerging Economies, January 12-13, 2005
| Number of abstracts received | : 170 |
|---|---|
| Papers presented | : 78 |
| Number of Participants | : 234 |
| Participating Countries | : 16 |
| Keynote speakers | : Dr. Jagdish N. Sheth, Emory University, USA : Dr. Michael J. Baker, University of Strathclyde, U.K |