7th IIMA CONFERENCE ON

MARKETING IN EMERGING ECONOMIES
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Areas of Interest

Papers should broadly address the conference theme and issues related to emerging economies. Academicians and marketing professionals who are from such countries and those working on this theme in other parts of the world are encouraged to contribute new ideas, concepts, and paradigms. Papers should present original research which could be empirical, theoretical or based on case studies.

Papers based on Research (i) in the Context of and/or (ii) Applicable to Emerging Economies in the following tracks, but not limited to them, are invited. The tracks mentioned below are indicative.

  • Consumer Behaviour
  • Nature and Characteristics of Competitive Scenarios
  • Opportunity Identification and Assessment
  • Management of Marketing Offers
  • Strategic Marketing
  • E-commerce
  • Marketing Research
  • Customer Relationship
  • Marketing of Services
  • Marketing Communication
  • Retailing
  • Psychology and Marketing
  • Experimentation in Marketing
  • Strategies for Harnessing the Potential at the Bottom of the Pyramid
  • Applied IO Models on Competition in Marketing
  • B to B Marketing
  • Return on Marketing/ Marketing Metrics
  • Pedagogy in Marketing
  • Pricing
  • Social Media Marketing