7th IIMA CONFERENCE ON MARKETING IN EMERGING ECONOMIES

V. Kumar, Georgia State University, USA

Professor V. Kumar is the Lenny Distinguished Chair Professor of Marketing, and Executive Director, Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University. He has been recognized with seven lifetime achievement awards in Marketing Strategy, Inter-Organizational Issues, Retailing, Business to Business Marketing, and Marketing Research, the Paul D Converse Award, and the Gary L Lilien ISMS-MSI Practice Prize Award among others. He has published over 190 articles in scholarly journals in marketing including the HBR, Sloan Management Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science and Operations Research. His books include Managing Customers for Profit, Customer Relationship Management (CRM), CLV, Marketing Research, Statistical Methods in CRM, and International Marketing Research. Recently, he has been conferred the title of a Legend in Marketing and is featured in the Legends in Marketing series, where his papers will be published as a 10 volume collection with commentaries from the marketing scholars worldwide.