7th IIMA CONFERENCE ON
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Joe Hair, Kennesaw State University, USA
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Professor Joe Hair is Founder and Senior Scholar of the Coles College DBA Program at Kennesaw State University. He has authored over 40 books, including market leaders Multivariate Data Analysis, Prentice-Hall, 7th edition (2010) cited over 22,000 times; and Principles of Marketing, Thomson Learning, 12th edition (2012), used at over 600 universities globally. He also has numerous publications in journals such as Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, and Journal of Retailing. He is a Distinguished Fellow of the Academy of Marketing Science and the Society for Marketing Advances. In 2011 he was recognized as the Academy of Marketing Science Marketing Educator of the year, in 2009 he was the Academy of Marketing Science/Harold Berkman Lifetime Service Award recipient, in 2007 he was named the Innovative Marketer of the Year by the Marketing Management Association, and in 2004 he received the Academy of Marketing Science Outstanding Marketing Teaching Excellence Award.