Innovation, Corporate Strategy and Competitive Performance

Start Date: Oct 25, 2021 End Date: Oct 30, 2021
Last Date for Application: October 11, 2021 Last Date for Early Bird: October 4, 2021
Programme Fee: 160000 INR

Plus, GST

Early Bird Fee: 148800 INR

Plus, GST

Pay Now

Rapid globalisation, economic downturn and increased competition make incessant demands on businesses to continuously upgrade in order to sustain the and add new sources of revenue. The product, process and business model innovations of a firm have a direct impact on its financial and non-financial performance. They are also seen as significant sources of sustainable competitive advantage. However, innovations by other firms could be a source of threat and opportunity to realise corporate aspirations. This programme prepares senior executives to anticipate, prepare, and respond to competition by managing and sustaining strategic innovation through a series of frameworks that directly influence corporate performance..

Although executives believe that innovation is central to a company’s strategy and performance, many perceive that the way to manage and govern innovation is ad hoc. By studying how successful companies deal with innovation at the product and business level, participants of this programme will explore new approaches to align market change and technological innovation with corporate strategy, restructure internal capabilities for structured change, assess disruptive technologies, and develop a unified view of working, learning, and innovating.

Leveraging relevant case analyses, supplemental reading, and cutting edge research, executives learn new strategies for product development, organizational learning, and value creation while the class exercises help translate theory and concepts discussed into practical tools to manage risk, innovate, and position their organization for success.

For more information or any questions, contact Ifat Sheikh: ifat-exed@iima.ac.in | +91 70690 29949

*Programme dates, fee and mode of offering are subject to change.

An indicative list of topics to be covered in the programme is as follows:

Understanding Innovation
• What is innovation and why is it so commonly misunderstood
• The innovation process
• Resistance to innovation and how to overcome it

Creating Value through Innovation
• Disruptive and sustaining innovation
• Value creation by understanding competition and organizational networking
• Delivering value through innovation
• Cross-functional integration and innovation
• Innovation and organizational learning
Strategy and Innovation
• Riding the wave of disruptive innovations for your advantage
• Open source innovation as strategy
• From new trends in innovation to corporate strategy
• Leadership and innovation
• Diagnosing and redressing the innovation gap in your organization

Presidents, Vice-Presidents, and General Managers from large and medium-sized organizations who are involved in innovation, strategy, and overall organizational performance. Organizations would benefit more from the programme if they sponsor a team of top and senior executives.

Case discussion, panel discussion, role-play, and experience sharing.



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