Over the last decades, multiple firms have decided to venture out in international markets. While it started with developed market firms’ entry in emerging markets, many emerging market firms have now focused on exploring opportunities in International Markets. S&P 500 firms now earn 30% of their revenue from their international markets. Despite being an important parameter in a firm’s bottom line, it is not uncommon to notice that multiple organizations have failed in making in-roads to international markets. Most popular press articles have blamed culture for such failures. However, many global managers have realized that the entire process of internationalization must be managed accurately to become successful in global markets.
This program is intended to serve an audience who is willing to learn the science of international marketing. We cover a broad range of topics essential for success in international markets. The program is diverse and experts from multiple areas and geographies join hands to give you a holistic perspective. We begin with selection of international markets (accessing opportunities and challenges in International Markets) and mode of entry decisions (Mergers and Acquistion vs. Alliances). This we call is the first step in the process of internationalization. Then, we focus on negotiations in international markets which is a critical second step. Finally, we delve into how to make data driven decision making in international markets. In this module we focus on export marketing strategies as well as on firms which have established customer engagement in international markets.
We as a group believe that managing international business is a scientific process and would like to train managers in acquiring this expertise to minimize failures in international markets.
After the completion of the program, you should be able to make the following decisions scientifically:
Selection and mode of entry decisions to international Markets.
Negotiation in International Markets
Use of customer analytics to craft effective customer relationship management strategies in International markets.
Day 1 & Day 2 (1 session): International Market Selection and Market Entry Strategy
International Market Selection (Assessing Opportunities and Challenges in International Markets).
Mode Entry Strategies (Mergers and Acquistion vs. Alliances).
Day 2 (Before Lunch): International Human Resource Management
Negotiations in International Markets.
Day 2 (After Lunch) and Day 3: Managing Customers in International Markets
Export Marketing Strategies.
Customer Engagement Strategies (Using data to make decisions about export marketing as well as about firms with global operations in B2B as well as B2C space).
This programme is intended to the managers of the domestic as well as the multinational firms where international business strategies play a significant role in influencing performance. Specifically, managers who are exporting to multiple international markets, wish to increase their share of exports in an international markets or even wish to establish their own operations internationally are most suitable for this course. Similarly, managers who are interested in establishing international business operations, exporting to different markets or operating in multiple international markets. The course is open for all levels of management as well as entrepreneurs with global ambitions.