Managing Businesses in International Markets

Start Date:Jul 25, 2019 End Date:Jul 27, 2019
Last Date for Application:July 11, 2019 Last Date for Early Bird:July 4, 2019
Programme Fee: 80000 INR

Plus 18% GST

Early Bird Fee:74400 INR

Plus 18% GST

Pay Now

Over the last few decades, multiple firms have decided to venture into international markets. While the trend started with developed market firms’ entry into emerging markets, many emerging market firms have now focussed on exploring opportunities in international markets. S&P 500 firms now earn 30% of their revenue from their international markets. Despite being an important parameter in a firm’s bottom line, it is not uncommon to notice that multiple organisations have failed to make any inroads into international markets. Most popular press articles have blamed culture for such failures. However, many global managers have realised that the entire process of internationalisation must be managed accurately to become successful in global markets.


This programme is intended to serve an audience who is willing to learn the science of International Management. We cover a broad range of topics essential for success in international markets. The programme is diverse and experts from multiple areas and geographies join hands to give you a holistic perspective. We begin with the selection of international markets and the mode of entry decisions. We call this the first step in the process of internationalisation. Then, we focus on negotiations in international markets which is a critical second step. The third step is human resource management in international markets. Finally, we delve into how to make data-driven decision making in international markets.

We as a group believe that managing international business is a scientific process and would like to train managers in acquiring this expertise to minimise failures in international markets.


After the completion of the programme, you should be able to make the following decisions scientifically:

  1. Selection and mode of entry decisions to international markets.
  2. Recruitment and management of human resource in international markets.
  3. Use of customer analytics to craft effective customer relationship management strategies in international markets.

       Day 1: International Market Selection and Market Entry Strategy

  • International Market Selection and Entry Strategies
  • Negotiations in International Markets.

       Day 2 (Before Lunch): International Human Resource Management

  • Global workforce management
  • Cultural issues in international human resource management

Day 2 (After Lunch) and Day 3: Managing Customers in International Markets

  • Using customer analytics to acquire customers in international markets.
  • Accessing customer profitability through data driven customer analytics.


Faculty Chair

Sourav Borah

Aditya Moses

Programme Faculty