In order to survive and prosper in a competitive environment, small and medium enterprises need to strive for constant change and transformation processes. The Transforming of Small and Medium Enterprises (TSME) programme is created keeping this broad objective in mind. First, it builds a perspective of economic environment, and then focuses on decision making across key steps of transformation through effectively managing market opportunities, finances, people, operational procedures, and information and technology. Inter-relationships among business functions and the manner in which these influence managerial decisions are specifically highlighted. Strategic issues are examined to evolve suitable long-run growth objectives. The programme also highlights understanding of relevant aspects of national and international economic environment.
• To build overall capabilities of leadership, finance, accounts, marketing, human resources and operations in owners/managers of small and medium enterprises (SMEs).
• To develop new strategies for expansion and diversification of SMEs.
• To interact and learn from the experiences of several fellow entrepreneurs both among the co-participants as well as other guest speakers.
• To enhance managerial efficiency.
The overall course is divided into five modules. Titles of
each module and some key concepts within the modules
are captured below:
1. Entrepreneurial thinking:
[a] Opportunity recognition
[c] Skills and attributes
2. Transformation through identifying market
[a] Understanding the economic environment
[b] Formulating and implementing strategy
[c] Legal aspects
[d] Managing innovation
[e] Key concepts in marketing
3. Managing people:
[a] Human resource concerns in SMEs
[b] Strategic leadership
[c] Organizational dynamics
[d] Effective managerial communication
[e] Cross-functional teams
4. Managing operations and processes
[a] Ensuring quality
[b] Designing optimal process
[c] Supply chain and logistics
5. Managing Finance
[a] Basic accounting
[b] Cost accounting and control
[c] Corporate finance
6. Managing Information and Technology
[a] Collecting and storing information
[b] Data visualization
The educational methods used in the programme will include discussion of typical real-life situations faced by SMEs in various basic and functional areas of management. The case method of study will be primary educational method. Other methods like audio-visual aid, presentations, and lecture-cum discussions will be used appropriately. For group discussions, participants are expected to come up with their own problems and solutions to these problems: i.e. learning by themselves with limited support from faculty. Participants are requested to bring along with them necessary data and documents for presenting their problems for group discussions. The programme signs off with a group exercise that is meant to highlight key learnings from the course, and integrating it with everyday problems you face in your current work life.
• Entrepreneurs, owner-managers, and top executives of SMEs who are concurrently responsible for major decisions in several basic and functional areas.
• Executives of industrial and regional development agencies including banks and financial institutions which assist small and medium enterprises.