2nd AIM-AMA Sheth Foundation Doctoral Consortium

Programme

SUNDAY, JANUARY 5, 2014
TIME EVENT LOCATION
2:00 - 2:30 PM OPENING SESSION
  • Welcome Address – Dr. Ashish Nanda, Director, IIM Ahmedabad
  • History of the Consortium – Dr. Jagdish N. Sheth, AMA Sheth Foundation
  • Message from the Host – Dr. Dheeraj Sharma, IIM Ahmedabad
 Auditorium, IMDC
2:30 - 4:00 PM PLENARY SESSION I
Relevance of Research in Market Place
(Speakers are Executives)
Chair: Dr. Rajendra K Srivastava (SMU, Singapore)
  • Mr. Sudarshan Jain, Managing Director, Healthcare Solutions, Abbott Healthcare Pvt Ltd
  • Mr. Vishal Mehta, Founder, Infibeam.com
  • Mr. S. Swaminathan, CEO, CEquity India
  • Mr. Chandubhai Virani, Founder and Managing Director, Balaji Wafers Pvt. Ltd, India
 Auditorium, IMDC
4:00 - 4:30 PM BREAK IMDC Lawn
4:30 - 6:00 PM PLENARY SESSION II
Linking Academic Research to Business Practice
Chair: Dr. Shainesh G., IIM Bangalore
  • Dr. V. Kumar, Georgia State University
  • Dr. John Roberts, Australia National University
  • Dr. Peter Verhoef, University of Groningen
 Auditorium, IMDC
6:00 - 6:15 PM BREAK
6:15 - 7:30 PM PLENARY SESSION III
Facilitating Collaboration with the Industry
Chair: Dr. Rajan Saxena, NMIMS University
  • Dr. Jagdish N. Sheth, Emory University
  • Dr. Piyush Kumar Sinha, IIM Ahmedabad (Center for Retailing at IIM Ahmedabad)
  • Dr. David W. Stewart, Loyola Marymount University
    (Representing MASB)
 Auditorium, IMDC
7:30 - 9:30 PM GALA DINNER AND CULTURAL EVENTS CR 11 Lawn
MONDAY, JANUARY 6, 2014
TIME EVENT LOCATION
8:00 - 8:45 AM BREAKFAST IMDC Dining Area / Holiday Inn Cafe
8:45 - 9:00 AM REMARKS ABOUT AIM
  • Dr. Jagdish N. Sheth, Emory University, AIM Founder & Chairman
 Auditorium, IMDC
9:00 - 10:30 AM PLENARY SESSION IV
Meet the Editors
Chair:  Dr. Dheeraj Sharma, IIM Ahmedabad
  • Journal of Consumer Research – Dr. Barbara Kahn, Wharton Business School (on behalf of the Co-Editors)
  • Journal of Marketing – Dr. V. Kumar, Georgia State University (Editor-in-Chief Designate)
  • Journal of Marketing Research – Dr. Robert Meyer, Wharton Business School (Editor-in-Chief)
  • Marketing Science – Dr. K. Sudhir, Yale School of Management (Senior Editor)
 Auditorium, IMDC
10:30 - 11:00 AM BREAK AND PHOTO SESSION IMDC Lawn
11:00 - 12:30 PM BRIDGING RESEARCH PERSPECTIVES I
Retailing
Chair: Dr. Piyush Kumar Sinha, IIM Ahmedabad
  • Dr. Satyabhushan Dash, IIM Lucknow
  • Dr. Suraksha Gupta, Brunel Business School
  • Dr. Nick Lee, Aston Business School

Marketing Models
Chair: Prof. S. Ramanathan, IIM Ahmedabad
  • Dr. Pulak Ghosh, IIM Bangalore
  • Dr. Vithala R. Rao, Cornell University
  • Dr. K Sudhir, Yale School of Management
 SR - 2
(Ground Floor)





Auditorium, IMDC
12:30 - 1:30 PM LUNCH IMDC Dining Hall
1:30 - 3:00 PM Speed Dating
  • Coordinated by Dr. Denish Shah, Georgia State University
 Auditorium, IMDC
3:00 - 3:30 PM BREAK IMDC Lawns
3:30 - 5:00 PM BRIDGING RESEARCH PERSPECTIVES II
Emerging Market, International & Cross-Cultural Research
Chair: Dr. Sanjay Patro, XLRI
  • Dr. Tammo Bijmolt,University of Groningen
  • Dr. Marcelo Gabriel, Universidade Nove de Julho, Brazil

Consumer Behavior
Chair: Prof. Arvind Sahay, IIM Ahmedabad
  • Dr. Russell Belk, Schulich School of Business
  • Dr. Amitava Chattopadhyay, INSEAD Singapore
  • Dr. Robert Meyer, Wharton Business School
 SR - 2






Auditorium, IMDC
5:00 - 5:15 PM BREAK
5:15 - 6:45 PM BRIDGING RESEARCH PERSPECTIVES III
Services Marketing
Chair: Prof. Anand K. Jaiswal, IIM Ahmedabad
  • Dr. Suman Ann Thomas, ISB
  • Dr. Bibek Banerjee, IMT Ghaziabad
  • Dr. Michael Kleinaltenkamp, Freie Universität Berlin

Theory Development and Testing
Chair: Prof. Pulak Ghosh, IIM Bangalore
  • Dr. Naresh Malhotra, Georgia Institute of Technology
  • Dr. Dinesh Sharma, SJSOM IIT Bombay
  • Dr. K Sudhir, Yale School of Management
 SR - 2






Auditorium, IMDC
7:00 - 9:30 PM DINNER IMDC Dining Area
TUESDAY, JANUARY 7, 2014
TIME EVENT LOCATION
8:00 - 9:00 AM BREAKFAST IMDC Dining Area / Holiday Inn Cafe
9:00 - 10:30 AM PLENARY SESSION V
Publishing in Scholarly Journals
Chair: Dr. Dheeraj Sharma, IIM Ahmedabad
  • Dr. Barbara Kahn, Wharton Business School
  • Dr. Naresh Malhotra, Georgia Institute of Technology
  • Dr. Vithala Rao, Cornell University
  • Dr. Werner Reinartz, University of Cologne
 Auditorium, IMDC
10:30 - 11:00 AM BREAK IMDC Lawn
11:00 - 12:30 PM PLENARY SESSION VI
Being a Great Teacher
Chair: Dr. Madhukar Angur, Alliance University
  • Dr. Naveen Donthu, Georgia State University
  • Dr. Balakrishna Grandhi, S.P Jain School of Global Management, Dubai
  • Dr. Rajneesh Krishna, MICA, Ahmedabad
 Auditorium, IMDC
12:30 - 1:45 PM LUNCH IMDC Lawn
1:45 - 3:15 PM BRIDGING RESEARCH PERSPECTIVES IV
Branding & Marketing Strategy
Chair: Dr. Natarajan, TAPMI
  • Dr. Naveen Donthu, Georgia State University
  • Dr. Suraksha Gupta, Brunel Business School
  • Dr. Werner Reinartz, University of Cologne

Digital & Social Media Marketing
Chair: Dr. V. Venkatramana, SMS University of Hyderabad
  • Dr. Arti Kalro, SJSOM IIT Bombay
  • Dr. Denish Shah, Georgia State University
  • Dr. Dinesh Sharma, SJSOM IIT Bombay
 SR - 2






Auditorium, IMDC
3:15 - 3:45 PM BREAK IMDC Lawn
3:45 - 5:15 PM PLENARY SESSION VII
Starting Your Career
Chair: Prof. Anand K. Jaiswal, IIM Ahmedabad
  • Dr. Arti Kalro, SJSOM IIT Bombay
  • Dr. Denish Shah, Georgia State University
  • Dr. Peter Verhoef, University of Groningen
Auditorium, IMDC
5:15 - 5:30 PM CONSORTIUM CONCLUDES
Closing Remarks
Co-Chairs:
  • Dr. Dheeraj Sharma, IIM Ahmedabad
  • Dr. Jagdish N. Sheth, Academy of Indian Marketing

 Auditorium, IMDC