We are pleased to welcome you to IIMA for the 2014 American Marketing Association (AMA) Sheth Foundation Doctoral Consortium. It feels great to have bright young minds interact with faculty of international stature who will ignite these minds with innovative and pathbreaking ideas. The consortium provides an opportunity to build connections and extend relationships among researchers with varied interest. New relationships will be built; Existing ones will get strengthened. The intercharge will generate energy and enthuse us all to do our best. We are delighted to have you at the event, and welcome you to the IIMA. We look forward to meeting you in Ahmedabad.