2nd AIM-AMA Sheth Foundation Doctoral Consortium

Consortium Faculty



Madhukar Angur DR. MADHUKAR G. ANGUR
Chancellor, Alliance University, Bangalore, India (www.alliance.edu.in)

Dr. Madhukar G. Angur is the Chancellor of Alliance University. Dr. Angur holds a Ph. D. from the University of Texas, Arlington, USA; a Post Graduate Diploma in Management from the Indian Institute of Management, Ahmedabad, India; and a Bachelor of Technology degree in Electrical Engineering from the National Institute of Technology, Surathkal, India.

Dr. Angur also serves on the Board of companies in the manufacturing and service sectors. Dr. Angur was the David M. French Distinguished Professor in the School of Management at the Flint campus of the University of Michigan, USA. He has served as a consultant for many organizations. Dr. Angur was nominated twice for the Carnegie Foundation Professor of the Year Award and in 1997, he was recognized by the Michigan Association of University Governing Boards as a Distinguished Michigan Professor.

His research interests are in the areas of business analytics and strategy, industrial marketing, healthcare and services management. Dr. Angur has presented papers at several conferences world-wide. His publications have appeared in the Industrial Marketing Management, Journal of Advertising Research, Journal of Marketing Management, Journal of Hospital Marketing, International Journal of Business Research, American Business Review, Socio-Economic Planning Sciences Journal, Journal of Customer Service in Marketing & Management, Journal of Marketing Theory and Practice, Journal of Customer Service in Marketing & Management, OMEGA—International Journal of Management Science, Asia Pacific International Journal of Marketing, Journal of American Academy of Business, Journal of Relationship Marketing, Journal of Quality of Life Studies, Journal of Business & Industrial Marketing, among others.
BIBEK BANERJEE DR. BIBEK BANERJEE

Dr Bibek Banerjee is currently the Director of Institute of Management Technology Ghaziabad and Academic Mentor of Group-IMT (India). He took over the realms of IMT following nearly two decades of distinguished academic career in IIM-Ahmedabad, Duke Corporate Education (USA) and Appalachian State University North Carolina (USA). Dr Banerjee earned his PhD as well as his MS degrees in Economics and Marketing Sciences from Purdue University, USA; after earning his BSc (Honors) degree from Calcutta University’s St. Xaviers’ College.

Acknowledged by CRISIL as an innovator and a change-agent in the environment of management education, Dr Banerjee has successfully incubated start-up companies, set-up research centers, re-designed curricula, conceived new programs, and re-invented pedagogy. Dr Banerjee’s research publications have appeared in academic and professional journals of international repute, and several case-studies authored by him are regularly taught at leading business schools. He has delivered invited lectures in industry and academic forums across 4 continents of the globe.

Dr Banerjee has designed and delivered numerous senior executive leadership programs for clients such as Coca Cola, Phillips, Genpact, Microsoft, Citibank, Ericsson, Aditya Birla Group, TATA group, Unilever India, HDFC Bank, TVS Group, INFOSYS, etc. Dr Banerjee’s business consulting experience includes engagements in organization strategy, product portfolio decisions, market distribution and supply chain management, etc. Over the last 2 decades, he has advised numerous national & international clients.

An avid adventure traveler and a photographer, Dr Banerjee is the first recipient of AIMS International Award for Outstanding Leadership as Business School Director.

Russell DR. RUSSELL BELK

Russell Belk is past president of the International Association of Marketing and Development and is a fellow and past president of the Association for Consumer Research. He co-initiated the Consumer Behavior Odyssey, the Association for Consumer Research Film Festival, and the Consumer Culture Theory Conference. His awards include the Paul D. Converse Award, two Fulbright awards, the Society for Marketing Advances Distinguished Scholar Award, and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research. His research involves the meanings of possessions, extended self, collecting, gift-giving, materialism, sharing, and global consumer culture. His work is often cultural, qualitative, and visual.

He has published approximately 550 articles, books, chapters, and videos. Most recently he co-wrote or co-edited the books: Qualitative Consumer and Marketing Research (2013), Research in Consumer Behavior (2012), The Routledge Companion to Digital Consumption (2013), and The Routledge Companion to Identity and Consumption (2012).
Tammo H.A. Bijmolt DR. TAMMO H.A. BIJMOLT

Tammo H.A. Bijmolt is Professor of Marketing Research at the Department of Marketing and Director of the research school SOM, Faculty of Economics and Business Administration, University of Groningen, the Netherlands. His research interests include conceptual and methodological issues such as retailing, loyalty programs, consumer decision making, e-commerce, and meta-analysis. His publications have appeared in international, prestigious journals, among others: Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, International Journal of Research in Marketing, Psychometrika, and the Journal of the Royal Statistical Society (A). He is associate editor of International Journal of Research in Marketing. Tammo Bijmolt is member of the EIASM board and lectures in the EDEN programs.

Amitava DR. AMITAVA CHATTOPADHYAY

Amitava Chattopadhyay is The INSEAD Chaired Professor in Marketing and Innovation—Professor of Marketing at INSEAD. Professor Chattopadhyay is an expert on branding and innovation and has most recently published a book entitled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. Over the past three decades he has published more than 60 articles, with the majority appearing in leading international journals such as the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Marketing Science, Management Science, International Journal of Research in Marketing, and Long Range Planning. Professor Chattopadhyay is an Associate Editor for the Journal of Consumer Psychology and an Area Editor for the International Journal of Research in Marketing. He is on the editorial review boards of the Journal of Consumer Research and Long Range Planning. He has been on the Advisory Board of the Association for Consumer Research and is currently serving on the Association’s Board of Directors. For his research, he has been the recipient of several awards, including the Robert Ferber Award. He is a Fellow of the Institute on Asian Consumer Insights and the Ernst & Young Institute for Emerging Market Studies.

Aside from teaching in degree programs, Professor Chattopadhyay has taught in executive programs in Europe, The Americas, Australia, Asia, and Africa. He is on the advisory boards of several organizations and a consultant to multinational firms.

Professor Chattopadhyay holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management, Ahmedabad, and a B.Sc. (Honours) degree from Jadavpur University, India.

SATYABHUSAN DR. SATYABHUSAN DASH

Dr. Satyabhusan Dash is currently working as an Associate Professor, Marketing area and Chairperson, Centre for Marketing in Emerging Economies at Indian Institute of Management; Lucknow. He is a Ph.D. from Vinod Gupta School of Management, IIT, Kharagpur and a graduate engineer from the College of Agilcultural Engineering and Technoloy, Orissa. He has been awarded Canadian Studies Doctoral Research Fellowship for Doctoral Research in Management in 2001. During his Ph.D. study, he had worked as a Visiting Doctoral Research Fellow at I.H. Asper School of Business, University of Manitoba, Canada.

Dr. Dash has published in several majornational and International journals includingInternational Journal of Market Research,Academy of Marketing Science Review, Journal of International Consumer Marketing, Marketing Intelligence and Planning and International journal of Bank Marketing. He has coauthoredIndian subcontinent adaptation of Marketing Research text book titled “Marketing Research: An applied Orientation” with Prof.Naresh.K.Malhotra.

At IIM Lucknow, for the nineyears, he has taught courses in Marketing management, Consumer behavior and advanced marketing research. He has executed several research projects in India, USA and Canada and also involved in designing and delivering several customized training and Management Development Programmes for various reputed organizations including LIC, SBI and Indian railways.His current areas of teaching and research interest have been on the topics of Product and Brand Management, Relationship Marketing, Buyer Behavior in Insurance and Pharmaceutical industries, Rural Marketing, Lifestyle influences in food retailing and e-business. Dr.Dash has been actively involved in teaching, training, consulting and research for over 13 years.

donthu DR. NAVEEN DONTHU

Naveen Donthu (www.donthu.com) is the Katherine S. Bernhardt Research Professor and Chair of Marketing at Georgia State University. He is also the Distinguished University Professor at Georgia State University. Naveen received his Ph.D. in Marketing and M.S. in Management Science from the University of Texas at Austin. His current research are in the areas of marketing productivity and ROI, electronic commerce and online communities, trade promotions, and outsourcing sales and marketing. Dr. Donthu has published over 75 articles in leading marketing and advertising journals including Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. He has served on the editorial review boards of prestigious journals including Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Consumer Research. Naveen ie the recipient of the Georgia State University Outstanding Faculty Achievement Award (university-wide award for extraordinary achievement in teaching, research and service). Naveen has consulted for organizations such as Grocery Manufacturer’s Association, PRG Shultz, Marriott Corporation, Apple Computers, Chil-fil-A, and UPS.

Marcelo DR. MARCELO GABRIEL

Marcelo Gabriel is a professor of Green Marketing and Research Methods in the Graduate Program of Environmental Management and Sustainability at Universidade Nove de Julho - UNINOVE in São Paulo, Brazil. He is a PhD from Campinas State University and his research interests are in the fields of sustainable production and consumption and its interfaces with Marketing Mix and consumer behavior, especially on decision process of individuals and organizations. He is a mixed methods researcher and is currently working on scales development on sustainable/responsible/ethical consumption with focus on pre and post consumption attitudes and environmental perception amongst SME’s owners. His works appeared in international conferences and Brazilian journals. He serves on the editorial review board of Journal of Marketing Analytics and several Brazilian journals. Before become a full-time scholar, Prof. Gabriel was involved in the industry as top executive of Sales and Marketing on multinational companies with responsibility over South America.

Dr. Pulak Ghosh DR. PULAK GHOSH

Dr. Pulak Ghosh is a Professor of Quantitative Methods at the Indian Institute of Management Bangalore. Prior to Joining ing IIMB, Dr. Ghosh was the faculty at the Georgia State University, Emory University, USA and associate director at Novartis Pharmaceuticals.

Prof. Ghosh is an expert on Business Analytics, Big data, and Quantitative. Marketing.

Dr. Ghosh has done his masters in statistics from university of Calcutta and Ph.D. in statistics from Oakland University, USA. He has 10 years of rich experience in academics and industry and has published more than 50 research articles, with the majority appearing in Journal of the American Statistical Association, Management Science, Journal of the Royal Statistical Society,etc. Most of his research is due to some practical problems from industry. Professor Ghosh is on the editorial board of 5 journals including, Journal of the Royal Statistical Society, Journal of the American Statistical Association, and Electronic commerce Research and Application. For his outstanding contribution and innovative research, he was awarded the best young researcher award in 2011, by the International Indian Statistical Association.

Balakrishna DR. BALAKRISHNA GRANDHI

Dr. Balakrishna Grandhi is an MBA and PhD from the Carlson School of Management, University of Minnesota. Dr. Grandhi is a member of the Academic Board governing SP Jain School of Global Management. He was adjudged 'Professor Of The Year' for 2012 from among 300+ teaching during the year.

In May 2012, he met with eminent faculty of business schools at Harvard, Babson & Bentley at Boston and Cornell, for benchmarking the SP Jain's graduate programs.

He is a recipient of the Doctoral Research Grant from the AMA in 1976 for his PhD thesis. In his PhD program, he was awarded Medical Data Reports Inc. fellowship and Jack L Hurley grant.

At the 3rd EuroMed conference in Cyprus in 2010, he presented - “Navigating Retail Brands for Staying Alive” (subsequently published in the Euromed Journal of Business) and participated in a symposium.

His work “Proximity Marketing for Emerging Countries” was presented at the ‘2012 Emerging Markets Conference’ organized by the IMRA at London.

In July 2013, was invited to present his research "What a Waste? A Study of Food Wastage Behavior in Singapore" at the International Food Marketing Research Symposium, Budapest.

His professional interests include: Marketing Management, Strategic Marketing, Business-to-Business Marketing, Product Portfolio Strategies, Strategic Retailing and Marketing Audit.

Dr. Grandhi has groomed several faculty and taught thousands of professionals and students enabling them to harness their full potential.

Dr. Grandhi is a member of AMA, Chartered Institute of Marketing, UK and the EuroMed Research Business Institute for which he is the Country Director, Dubai, UAE.

Suraksha Gupta DR. SURAKSHA GUPTA

Dr. Suraksha Gupta is a Lecturer at Brunel Business School, London. She is a PhD in Marketing. Before coming into academia, she worked for 18 years in industry in various organisations such as The Times of India, Tata Energy Research Institute and JL Marketing Services. Apart from these, she has consulted various international brands such as Samsung, Microsoft, Xerox, etc. Her research has appeared in Industrial Marketing Management, Journal of World Business, Journal of Business Research, Journal of Business and Industrial Marketing, Journal of General Management etc. Her research focuses on international brands in emerging markets and touches upon various contemporary subjects such as sustainability and superior performance. She is the Director of MSc Applied Corporate Brand Management at Brunel Business School. She teaches undergraduate, postgraduate and MBA students apart from supervising PhD students.

Prof. Anand Kumar Jaiswal DR. ANAND KUMAR JAISWAL
Indian Institute of Management Ahmedabad

Professor Jaiswal obtained his doctorate from XLRI Jamshedpur. His research interests include bottomof the pyramid (BOP) markets, services management, customer satisfaction, business-to-consumer e-commerce, and brand extension management. He has published and accepted papers in the Long Range Planning, Journal of Interactive Marketing, Journal of Services Marketing, Innovations, Managing Service Quality, Journal of Academy of Business and Economics, Asian Case Research Journal, Economic & Political Weekly and Decision.

His work in the bottom of the pyramid has attracted attention of academicians and practitioners in India and abroad. His paper providing a different perspective on the bottom of the pyramid has been published in the Innovation, a prestigious journal from MIT press. He has conducted programme on the bottom of the pyramid for several organisations such as Sanofi-Aventis, Novo Nordisk, Novo Nordisk Region International Operations and General Electric. His consulting experience includes working with several organizations in both private and public sectors.

He has also won several awards for his research work. He was given Distinguished Young Professor Award for excellence in research in 2011 at Indian Institute of Management Ahmedabad. He won the International Management Division’s Skolkovo Best Paper Finalist award in 2012 Annual Meeting of the Academy of Management, Boston. He was also nominated for the Gustavson School of Business Award for the ‘Best Qualitative Paper in International Business’ of International Management Division in 2012 Annual Meeting of the Academy of Management, Boston.

He won the best case award in 2011 international EFMD Case Competition in the Indian Management Issues and Opportunities category. In 2013 international EFMD Case Competition he was runner-up in the Indian Management Issues and Opportunities category and received a special Highly Commended mention.

He was selected for the First Biennial Sheth Emerging Scholars Faculty Consortium at Reims, France in 2011. He also won award for ‘Excellence in Management Writing’ at IBS Kolkata and Telegraph Strategy Summit in 2005; the best doctoral student paper award at AIMS International Conference, IIM Calcutta in 2004, and the best paper in marketing award at Doctoral Symposium COSMAR, Indian Institute of Science, Bangalore in 2003.

Barabara DR. BARBARA K KAHN

Barbara is Baker Professor of Marketing and the Director of Baker Retailing Center at The Wharton School at the University of Pennsylvania. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program.

Barbara is an internationally recognized scholar on variety seeking, brand loyalty, retail assortment, and patient decision-making. She has published more than 55 articles in leading academic journals. Between 1982 and 2006, Kahn was the world’s seventh most published author of articles in the most prestigious marketing journals. She co-authored Grocery Revolution: The New Focus on the Consumerand recently published Global Brand Power: Leveraging Branding for Long-Term Growth.

Barbara has been elected president of ACR, elected president ofJCR Policy Board and selected as a MSI Trustee. She was also AE at JCRand JM. She is currently an AE at Marketing Science. She is or has been on the editorial boards of the JMR, Marketing Science, JM,JCR, JBDM, and Marketing Letters.

Barbara received her PhD, MBA and MPhil from Columbia University, and a BA from University of Rochester.

Arti DR. ARTI KALRO

Arti D. Kalro is an Assistant Professor at the Shailesh J. Mehta School of Management, Indian Institute of Technology Bombay, Mumbai. She completed her PhD from the Department of Management Studies, Indian Institute of Technology Madras, Chennai. She has published papers in international journals like Journal of Consumer Behaviour and presented numerous papers in various international conferences including the Asia Pacific Association of Consumer Research and North American Society for Marketing Education in India. She has served as a reviewer for the working papers submitted to the North American Conference of the Association for Consumer Research and for the competitive papers submitted to the American Marketing Association Educators’ Conference. Her research interests include Marketing Communications, specifically, Advertising; Social Media and Online Marketing; Green Marketing. She enjoys teaching courses in Marketing, Business Research Methods and also, doctoral courses related to Research Methods and Media and Communications Studies. She was selected to attend the Second Biennial AMS Sheth Emerging Scholars Faculty Consortium (2013). She was awarded the Emerald/AIMA Indian Management award (2009) for the theme ‘Supporting the dissemination of knowledge for the social good in India’ (along with Prof. Bharadhwaj Sivakumaran, Great Lakes Institute of Management and Dr. Piyush Sharma, The Hong Kong Polytechnic University).

Michael Kleinaltenkamp DR. MICHAEL KLEINALTENKAMP

Michael Kleinaltenkamp is a professor of Business and Services Marketing at the Marketing Department of the School of Business & Economics of FreieUniversität Berlin and director of the ‘‘Executive Master of Business Marketing’’ program since 1992.From 2005 to 2007 and from 2009 to 2010 he also was the dean of the School of Business&Economics of Freie Universität Berlin. He studied business administration at the Ruhr-Universität Bochum and received his doctorate and professorial qualification from the same university. In November 2013 he was awarded an honorary doctorate from the University of Rostock.

He is also a permanent visiting professor at the European School of Management and Technology (esmt), Berlin, since 2004, and From November 2007 to January 2008 he was a visiting professor at the School of Marketing of the University of New South Wales, Sydney. His research focuses on business-to-business, services and relationship marketing as well as on marketing theory. Prof. Kleinaltenkamp’s work has been published in leading German and international journals. Furthermore, he is the Founding Editorof the Journal of Business Market Management. He holds research collaborations with a wide international network, e.g. the University of Auckland Business School,Auckland University of Technology Business School and the Cranfield University School of Management.

rajneesh krishna DR. RAJNEESH KRISHNA
MICA, India

Prof. Rajneesh Krishna has done his PhD from IIT Bombay. After completing his PhD, he joined a marketing research agency - Drshti Strategic Research Pvt. Ltd where his regular clients were P&G, Mahindra and Mahindra, Bajaj Auto, BPL Ltd, Asian Paints, Monsanto, Mahyco-Monsanto, Lintas, Contract and FCB Ulka. He joined Mudra Institute of Communications, Ahmedabad in the year 2000 as faculty. He has performed various teaching and institution building roles at MICA. He has taught as Visiting Professor at various prestigious management institutes of India like IIM, Ahmedabad, Kozhikode & Kashipur, SP Jain Institute of Management and Research, Mumbai, Goa Institute of Management etc.

His teaching and research interests are in the domain of research methodology, marketing research, consumer insight mining, multivariate data analysis and consumer behavior. He has presented papers in prestigious conferences like British Academy of Management, Bratislava Maharashtra Conference, Slovakia and 19th held in Singapore. He has published articles in various Indian and international journals like Demography India, Journal of Higher Education, Management Review and Brand management and Media Asia. His present research project is to write a text book on Consumer Behavior in Indian Perspective. This book has been accepted for publication by Oxford University press and at present is going through editorial process.
Dr. V. Kumar DR. V. KUMAR

Dr. V. Kumar Regents Professor; Chang Jiang Scholar; Richard and Susan Lenny Distinguished Chair & Professor in Marketing; Executive Director, Center for Excellence in Brand and Customer Management; Director, Ph.D. program in Marketing Georgia State University, J. Mack Robinson College of Business

Dr. V. Kumar (VK) has been recognized with seven lifetime achievement awards in Marketing Strategy, Inter-Organizational Issues, Retailing, Business to Business Marketing, and Marketing Research from the AMA and other professional organizations. VK has also received the Paul D Converse Award, the Sheth Foundation/Journal of Marketing Long term Impact Award, the Robert Buzzell Award, theDavidson Award, thePaul H. Root Award (thrice), the Don Lehmann Award (thrice),andtheGary L Lilien ISMS-MSI Practice Prize Award. He has published over 200 articles in many scholarly journals in marketing including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science and Operations Research. His books include Managing Customers for Profit, Customer Relationship Management (CRM), Customer Lifetime Value, Marketing Research, Profitable Customer Engagement, Statistical Methods in CRM, and International Marketing Research. He has won several awards for his teaching excellence from many institutions. VK also serves as the Associate Editor for many journals including the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and the International Journal of Forecasting. . VK leads the marketing science to marketing practice initiative at the ISMS and has worked with Global Fortune 1000 firms including IBM, P&G, Prudential, ING, HSBC, ICICI and Polo Ralph Laurento maximize their profits. VK spends his “free” time visiting business leaders to identify challenging problems to solve. He plays Tennis and Basketball to relieve his stress arising out of being in academics. Finally, VK is chosen as a Legend in Marketing where Dr. Kumar’s work is published in a 10 volume encyclopedia (Sage Publications) with commentaries from scholars worldwide.

Nick Lee DR. NICK LEE
BCA, BCA(hons.), Ph.D.

Dr. Nick Lee is the Professor of Marketing and Organizational Research, and Director of Research Degrees, at Aston Business School. His research interests include sales management, social psychology, research methodology, and ethics. Dr. Lee is the Editor in Chief of the European Journal of Marketing, the Section Editor for Sales Research Methods for the Journal of Personal Selling and Sales Management, and he serves on the review panel or editorial board of several other journals. In 2009 he was featured in The Times as ‘one of the 15 scientists whose work will shape the future’. His research has won multiple awards, including the 2010 Joseph Lister Award for Social Science from the British Science Association, and he is a regular speaker at international conferences on sales and methodological issues. Dr. Lee lectures in marketing science and marketing strategy at undergraduate and postgraduate level. His work has appeared or is forthcoming in journals such as Organization Science, the Journal of Management, the Journal of the Academy of Marketing Science, the Journal of Business Research, the Journal of Business Ethics, the Journal of Personal Selling and Sales Management, Industrial Marketing Management, the European Journal of Marketing, the Journal of Interactive Marketing, Frontiers in Human Neuroscience, the American Journal of Bioethics, and the International Journal of Psychophysiology. His work has featured in popular outlets such as The Times, the Financial Times, and BBC Breakfast. His first book Doing Business Research was published by Sage in 2008. He received his Ph.D. from Aston University (UK) in 2003.

Naresh K. Malhotra DR. NARESH K. MALHOTRA

Dr. Naresh K. Malhotra is Regents' Professor Emeritus, Georgia Institute of Technology. In 2010, he was selected as a Marketing Legend and his refereed journal articles were published in nine volumes by Sage with tributes by other leading scholars in the field. He is listed in Marquis Who’s Who in America, since 1997 and Who’s Who in the World, since 2000. He holds several top research rankings based on publications in the top four marketing journals combined, and based on publications in each of Journal of Marketing Research, Journal of the Academy of Marketing Science, International Marketing Review, and Journal of Health Care Marketing. He has published more than one hundred (130) papers in major refereed journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Marketing, Marketing Science, Management Science, and leading journals in Statistics, Management Science, and Psychology. His book entitled Marketing Research: An Applied Orientation, Sixth Edition, published by Pearson Education, has been translated into several languages and is the global leader. Likewise his books, Basic Marketing Research: Integration of Social Media, Fourth edition, and Essentials of Marketing Research are widely used globally. He is the winner of numerous awards and honors for research, teaching, and service to the profession including the Academy of Marketing Science Distinguished Educator Award for 2005. He has an active consulting practice.

robertmeyer DR. ROBERT MEYER

Robert Meyer is the Gayfryd Steinberg Professor and Co-Director of Wharton's Risk Management and Decision Processes Center. Professor Meyer’s work consumer decision analysis, sales response modeling, and decision making under uncertainty has appeared in a wide variety of professional journals and books, including the Journal of Consumer Research, the Journal of Marketing Research, Marketing Science, and Management Science. He is currently the editor-in-chief of the Journal of Marketing Research, and has previously served as co-editor of Marketing Letters, and associate editor of the Journal of Consumer Research, JMR, and Marketing Science. At Wharton Professor Meyer has served as chair of the Marketing Department and Vice Dean of Wharton's doctoral programs. His teaching interests include courses in New Product Management, Research Methods, and Marketing Strategy, which he has taught at the MBA, executive MBA, and doctoral levels. He is also an active participant in a number of Wharton's executive education programs.Professor Meyer joined the marketing faculty in 1990 after spending eight years on the faculty of the Anderson Graduate School of Management at UCLA, and two years at the Graduate School of Industrial Administration at Carnegie-Mellon University. He also has served as a visiting professor in the school of economics at the University of Sydney and the University of Miami (FL).

NATARAJAN DR. R. C. NATARAJAN

Dr. R. C Natarajan is the full-time Director of TAPMI, Manipal, the only school with a two-year MBA Programme that is AACSB-accredited. The school is ranked among the top 0.5% of the business schools in the country.

A doctorate in principal-agent relationship and trust, Dr. Natarajan has 30 years of work experience of which 15 years in the industry in Sales, Distribution and Marketing, and 15 years in academics in TAPMI and in IIM-Indore. He spearheaded the AACSB accreditation efforts of TAPMI for these years.

Dr. Natarajan handles courses such as Marketing Management, Marketing Strategy and Distribution Channel Management. He has expertise in handling the renowned simulations such as Markstrat and The Beer Game over a decade. He has been chosen to be a member of the Markstrat Advisory Board by Prof. Jean Claude Laareché. He is the fifth author of the famous text book Marketing Channels. He has many publications to his credit, which include research articles in peer-reviewed journals and case analyses in “Vikalpa” journal of IIMA. He has a strong conviction that management-research should focus more on relevance than to practice on glorified rigor of methodology.

Dr. Natarajan holds masters in Rural Management from IRMA and MA in Economics from JNU. He has won many awards e.g. All India Best Case Writing, Innovation in Curriculum and School Leadership and many more.

He is on the AACSB’s Peer Review Team for the Initial Accreditation for Solbridge International School of Business, South Korea.

Ravi Parameswaran DR. RAVI PARAMESWARAN

Dr. Ravi Parameswaran is a tenured Professor of Marketing in the Management and Marketing Department at the School of Business Administration, Oakland University, Rochester, MI. He holds a Bachelor of Science degree with a major in Physics (Minor: Mathematics), a Master’s degree in International Management, a Master’s degree in Business Information Systems, and a Ph.D. in Marketing. He has done extensive academic research in international business and international marketing (specializing in country of origin studies), in marketing measurements and research, and buyer-supplier relationships. He is widely published in journals such as Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Business Studies, International Marketing Review, Journal of Business and Industrial Marketing, International Journal of Quality and Reliability Management, Allied Journal of Business Research, Global Finance Journal, Journal of International Information Management, and Journal of Marketing Education among other publications. His current research interests (including the ones mentioned above) include sustainability issues, emerging markets and global inter-disciplinary synergies

Prior to his academic career at Oakland University, Dr. Parameswaran also has wide industry experience. He has served at Ford Motor Company in its Marketing Research Staff, Carson Roberts (subsidiary of Ogilvy and Mather Adverting), Focus Advertising, India and Richardson Merrell (now a part of Procter and Gamble), India. Dr. Parameswaran has also taught at University of Michigan Dearborn, Indiana University, Bloomington (on a sabbatical), Wayne State University, Detroit and Georgia State University, Atlanta (as a Ph.D. student).

SANJAY DR. SANJAY PATRO
B.Sc( Engg),PGDRM,Ph.D

Professor of Marketing and Associate Dean, FPM and Research
XLRI Jamshedpur, Xavier School of Management


Dr Sanjay Patro is Professor of Marketing at XLRI Jamshedpur and has more than 25 years of experience in teaching, research, consulting and training. After a short stint in industry, he moved into Academics. His areas of interest are Marketing with a special focus in Emerging Economies, Strategic Marketing ,Brand Management and CRM. His research interests are in the areas of Brand management, cultural and sociological influences on buying behavior and customer behavior in emerging economies. He has conducted more than 70 Management Development Programmes and Customized Programmes for different corporate firms. He is Editor of Management Labour Studies (MLS), a Quarterly Journal published by XLRI.

He has several publications in international and national journals. His Case Studies had got selected amongst best Indian cases by London Business School and are registered by European Case Clearing House. He is a Resource Person in few CII (Confederation of Indian Industry) Conferences. Dr Patro is a Visiting faculty at few IIMs and ISB,Hyderabad. He is a member of American Marketing Association and Association of Consumer Research.

Vithala R. Rao DR. VITHALA R. RAO

Vithala R. Rao is the Deane Malott Professor of Management and Professor of Marketing and Quantitative Methods, Johnson, Cornell University, Ithaca, New York. He is well known for his scholarly contributions to several topics including conjoint analysis and MDS for analysis of consumer preferences, promotions, pricing, market structure, corporate acquisition, brand equity, and Internet recommendation systems and his numerous papers have appeared in such journals as Journal of Marketing Research, Marketing Science,Journal of Marketing, Journal of Consumer Research,and Management Science. He serves on the editorial boards of various top journals in marketing.

He received the 2008 Charles Coolidge Parlin Marketing Research Award presented by the American Marketing Association Foundation. In 2012, he was elected Fellow of the INFORMS Society of Marketing Science.

He is the co-author or editor of five books in marketing including Pricing Research in Marketing. A forthcoming book is Applied Conjoint Analysis.

Professor Rao has worked for several corporations in the US and abroad as an Advisor and Seminar Leader.He has taught in executive education programs in the U.S. and abroad and visited for short periods various universities in the United States and abroad. Healso served as Director on the board of an Indian company.

His website is : http://www.johnson.cornell.edu/vrr2

Werner Reinartz DR. WERNER REINARTZ

Dr. Werner Reinartz is a Professor of Marketing at the University of Cologne, Germany. Previously, he was the Cora Chaired Professor of Retailing and Management and Associate Professor of Marketing at INSEAD, France.

His research interest and expertise focuses on the subjects of marketing strategy, retailing, customer management, and service strategies. In particular, he is interested in the questions of how firms can compete successfully in saturated markets, the increasing role that services in play in a go-to-market strategy, and the organizational capabilities required to build lasting profitable customer relationships. His research approach is empirical and quantitative, often involving large databases and state-of-the-art statistical analyses.

His work in these domains has been recognized with major academic awards, such as the 1999 AMA Doctoral Dissertation Competition, the 2001 Don Lehmann Award for the Best Dissertation-Based Research Paper to be published in Journal of Marketing Research or Journal of Marketing, the 2003 and 2005 MSI/Paul Root Award of the Journal of Marketing, Finalist for the 2009 O’Dell Award, and the 2011 Sheth Foundation/Jourmal of Marketing Award for long-term contribution to the marketing discipline. He has published extensively in journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, International Journal of Marketing, and Journal of Service Research. In addition, his research was presented in five different feature articles in Harvard Business Review. Furthermore, he is an area editor of both International Journal of Research in Marketing and the newly founded Journal of Marketing Behavioras well as a member of the editorial boards of Journal of Marketing and Marketing Science. In June 2010, he was the host of the INFORMS Marketing Science Conference in Cologne.

Professor Reinartz holds a Ph.D. in Marketing from the University of Houston (1999).

John DR. JOHN ROBERTS
BA (Hons) MCom MSc PhD

John Roberts holds a joint appointment as Professor of Marketing at the University of New South Wales and the London Business School. He is a winner of the American Marketing Association’s William O’Dell Award, its John Howard Award, and its ART Forum Best Paper Award. He has been a Finalist in the John Little Award three times and the Gary Lilien Marketing Science Practice Prize twice. John sits on the Editorial Boards of Marketing Science, the Journal of Marketing Research, the Australian Journal of Management and the Australasian Marketing Journal of Management. He is Associate Editor of the International Journal of Research in Marketing and the Journal of Forecasting. John spent twelve years in industry in senior executive roles prior to becoming an academic, as well as setting up his own consulting firm, Marketing Insights (now a part of Nielsen Research). As a result, his research focuses on the intersection of using modeling methodologies to represent insights from consumer behavior to focus and direct management actions.

Prof. Arvind Sahay DR. ARVIND SAHAY(PROFESSOR, IIM Ahmedabad)
PhD (University of Texas, Austin), PGDM (IIM, Ahmedabad), BTech (IIT, Kanpur)

Professor Sahay joined IIMA in June 2004 from London Business School where he had been teaching since his Ph.D. in 1996 from the University of Texas at Austin.

His areas of interest include marketing strategy, pricing, high tech marketing, international trade and investment, strategic management, brand management and valuation and tracking organizational performance on multiple dimensions.

At the Indian Institute of Management, Ahmedabad, he has taught the basic marketing courses on the PGP, PGPX and PGP-PMP programs. In addition, he offers elective courses on pricing, international trade, brand management, neuroscience and consumer behavior, tracking organizational performance and brand management and valuation. His corporate experience includes stints as a management trainee in the manufacturing sector and as a customer service and then account manager in the financial services industry. He is the coordinator and lead faculty for IIMA’s management development programs on Pricing and Tracking Organizational Performance which are the first of their kind in India. He is a member of the FICCI Sub-Committee on Pharmaceuticals.

Professor Sahay is an independent director on the board of Brandscapes Consultancy Pvt. Ltd and Hindustan Copper Ltd.

SUNANDA DR. SUNANDA SAHGWAN

Sunanda Sangwan is Professor of Marketing and Vice Dean at the Jindal Global Business School near New Delhi, India. Prior to joining JGBS she worked for about ten years at Nanyang Business School in Singapore, where she was also Doctoral Program Coordinator and responsible for the development and implementation of a university level multidisciplinary Ph.D. Program at its Institute for Media Innovation. Dr. Sangwan has published and made conference presentations in her research area of Information Processing by consumers at the local and international levels. She is or has been on the editorial review board of several International Journals.

Her earlier academic positions were at the Department of Informatics at the Copenhagen Business School, Denmark, Aston University, UK, and the Erasmus University in the Netherlands, She has held visiting positions at the Trier University in Germany, the Imperial College in the UK and several other business schools in Central and Northern Europe. She has extensive experience of conducting training at MBA, EMBA level and executive development programs in Europe and Asia She was academic coordinator of the EMBA program at the Copenhagen Business School and has also participated in the Community of European Management Schools (CEMS) programs. Dr. Sangwan has served as consultant to several international organizations and contributed to the UN sponsored programs and activities. She was also a research fellow at the United Nations University, UNU-INTECH in Masstricht. She obtained her Ph.D. for the Rotterdam School of Management, Erasmus University Rotterdam, The Netherlands.

rajan DR. RAJAN SAXENA
Dr.Rajan Saxena is Vice Chancellor & Distinguished Professor SVKM’s NMIMS University, Mumbai.

Dr. Rajan Saxena is Vice Chancellor NMIMS (Deemed-to-be-University u/s 3 of UGC Act) and former Director of IIM, Indore & S. P.Jain Institute of Management and Research, Mumbai. He has over 40 years of professional experience in management education, research, consulting and institution building. He is an alumnus of Shri Ram College of Commerce, Delhi. He did his Ph.D. work at Delhi School of Economics in marketing area. He has taught at XLRI- Jamshedpur, S.P. Jain Institute of Management & Research, Mumbai, IIM Calcutta, IIM Indore and NMIMS. He has also taught in University of Calgary , Canada and has been a British Council visitor at the University of Sterling, U.K. where he was involved in the entrepreneurship program. He is a Visiting Professor at Pace University, New York, USA.

Dr.Saxena’s teaching & research interests are Marketing Strategy, Services Marketing & Customer Relationship Management.

Dr. Saxena is widely respected in the country as a marketing educator and consultant. He has consulted over 50 Indian and multinational companies. He has published 60 articles in Indian and Foreign journals and his book titled Marketing Management by McGraw- Hill is one of the widely used text in marketing in Indian business schools. He has been conferred several awards for teaching, leadership and institution building and higher education.

He is a Fellow of the Indian Society for Training & Development and Institute of Management Consultants of India. He is a life member of ISTD.

Dr. Saxena is/has been on the advisory and corporate board of several institutions & companies.

Dr. Denish Shah DR. DENISH SHAH

Dr. Denish Shah is an Assistant Professor of Marketing and the Assistant Director of the Center for Excellence in Brand and Customer Management at the Robinson College of Business of Georgia State University in Atlanta, USA. Dr. Shah’s research focuses on substantive research issues that link marketing strategies to firm performance. His research has been published in journals such as the Journal of Marketing, Marketing Science, Harvard Business Review, Sloan Management Review, Journal of Retailing, Journal of Service Research, Journal of Interactive Marketing, and Marketing Research and has been selected for three best paper awards including the prestigious MSI-Paul Root award. His research work with Prudential enabled the company to get a revenue lift of half a billion dollars and was adjudged as one of the finalists for INFORM’s prestigious practice prize award. His doctoral dissertation has earned three dissertation based awards.

Dr. Shah has been nominated by the Marketing department for the ‘Outstanding Teaching Award’ in 2011 and 2013 and was the recipient of the ‘Top Marketing Faculty’ award (as voted by the graduate students of the FT Master’s in marketingprogram) in 2012. Prior to his academic career, Dr. Shah worked for multinational corporations in USA and India. He holds a PhD in Marketing from the University of Connecticut – USA; MBA from ENPC (EcoleNationaledes Pontes Chausses) – Paris; and Bachelor of Engineering from Mumbai University, India.

Shainesh DR. SHAINESH G

G. Shainesh is Professor of Marketing at IIM Bangalore. He has conducted research and teaching assignments at the Goteborg University (Sweden), University of St. Gallen (Switzerland), Audencia Nantes and IESEG (France), Vienna University and MCI Innsbruck (Austria), Bocconi University (Milan) and Curtin University of Technology (Perth).

His areas of research and teaching are Customer Relationship Management, Services Marketing and Service Innovations. He has worked for several organizations in the public, the non-profit and the corporate sector including telecom, software, engineering and service firms both as an advisor and as a seminar leader. His clients include ABB, Aventis Pharma, Bosch, Department of Pharmaceuticals, Caterpillar, Ericsson, Manipal Universal, Philips, SKF, Indian Railways, IFFCO, Ministry of Tourism, Power Ministry, etc.

Prof. Shainesh’s book titled ‘Customer Relationship Management – A Strategic Perspective’ is a prescribed text book for CRM courses at several business schools. He is also the co-author of an edited book on CRM titled ‘Customer Relationship Management – Emerging Concepts, Tools and Applications’.

Shainesh is the Editor-in-Chief of the Journal of Indian Business Research (JIBR). His papers on services and relationship marketing have been published in the ‘Journal of Service Research’, ‘Journal of International Marketing’, ‘International Journal of Bank Marketing’, ‘International Journal of Retail and Distribution Management’, ‘International Journal of Technology Management’, ‘Journal of Relationship Marketing’, ‘International Marketing Review’, among others.

Dr. Dheeraj Sharma DR. DHEERAJ SHARMA

Dr. Dheeraj Sharma is Chairperson of Marketing Area in IIM-Ahmedabad, India. Dr. Sharma earned his doctoral degree with major marketing and double minor in psychology and quantitative analysis from Louisiana Tech University, USA. He has taught and presented research at numerous education institutions in North America, Europe and Asia.

Dr. Sharma’s has over fifty publications. Dr. Sharma’s publications have appeared and/or are accepted for publication in Advances in Marketing, Business and Society Review, Encyclopedia of Sports Management and Marketing, European Journal of Marketing, Financial Express, International Journal of Emerging Markets, International Journal of Public Policy, Journal of Consumer Marketing, Journal of Marketing Channels, Journal of Marketing Education, Journal of Personal Selling and Sales Management, Journal of Business Ethics, Journal of Business Research, Journal of Product and Brand Management, Journal of International Business St, Marketing Management Journal, New Technology Work and Employment, among other prominent publications.

Dr. Sharma has been involved in consulting projects or/and executive training with several organizations such as, ICI Paints, Duncan Holdings LLC, Globe Rangers LLC, Hero Cycles Ltd, First Merchants Bank of America, Ambuja Cements, Mahindra and Mahindra, Tata Motors, Tata Teleservices Ltd, Central Warehousing Corporation, Life Insurance Company, Ministry of Defense, Delhi Government, Gujarat Government, and Ministry of Home Affairs, Ministry of Sports and Youth Affairs, among others. Dr. Sharma continues to serve on the board of India Canada Cultural and Heritage Association, Canada and advisory board of Duncan Holdings LLC, USA; Special Invitee to Army Management Studies Board of Indian Army.

Dinesh Sharma DR. DINESH SHARMA

Dr. Sharma is marketing faculty at Shailesh J Mehta, IIT Bombay. He comes with diverse experience in marketing – as practitioner & researcher. His areas of interest in research are Marketing Strategy, Customer perceived Value, Customer Engagement (both in traditional as well in Online media domains). Currently he is working on Strategy-Structure-Performance relationship domain, Service convenience & customer engagement. He has published papers in many peer reviewed international journals, written case studies and worked in marketing consulting projects. His areas of interest in teaching are marketing strategy, marketing research and Marketing Theory.

Email : dineshsharma@iitb.ac.in

Dr. Jagdish N. Sheth DR. JAGDISH N. SHETH

Dr. Jagdish N. Sheth (Founder-Chairman, AIM) is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University since 1991. Prior to his present position, he was on the faculty of University of Southern California (USC), University of Illinois, Columbia University and MIT.

Dr. Sheth is well known for his scholarly contributions in Consumer Behavior, Relationship Marketing, Competitive Strategy and Emerging Markets.

He is the past President of the Association for Consumer Research (ACR) and Division 23 (Consumer Psychology) of American Psychological Association (APA). He is also a Fellow of APA.

Dr. Sheth is the recipient of all of the top three academic awards bestowed by the American Marketing Association (AMA). These include P.D. Converse Award for Marketing Theory; Charles Coolidge Parlin Award for Market Research; and the Richard D. Irwin/McGraw Hill Distinguished Marketing Educator Award.

His academic publications include more than 200 hundred papers and several books, including ‘The Theory of Buyer Behavior’ with John A. Howard; ‘Marketing Theory: Evolution and Evaluation’ with David Gardner and Dennis Garrett; ‘Consumption Values and Prediction of Choice Behavior’; and ‘Customer Behavior’ with Banwari Mittal and Bruce Newman.

He has also published several professional books including, ‘The Rule of Three,’ ‘Clients for Life,’ ‘Self Destructive Habits of Good Companies,’ ‘Chindia Rising,’ and ‘Firms of Endearment.’ All of them have been translated into multiple languages. His latest publication is the ‘4A’s of Marketing’ (Rutledge 2012).

His lifetime work has been compiled by Sage Publication India in the series “Legends in Marketing”. He is the first recipient of “Global Management Guru Award” instituted by Birla Institute of Management Technology (BIMTECH). He is consistently rated as Top 10 most powerful Global Indian Thought Leaders by Economic Times. ET Now aired on its TV channel a six part documentary “India’s world with Jag Sheth” depicting six decades of Dr.Sheth’s life along side development in the world and India.

Dr. Piyush Kumar Sinha DR. PIYUSH KUMAR SINHA

Dr. Piyush Kumar Sinha is a Professor in Marketing area at the Indian Institute of Management Ahmedabad. Dr. Sinha possess more than 20-year experience in academia and industry. Prior to joining this Institute, he was the Dean at Mudra Institute of Communications, Ahmedabad (MICA). He has also taught at the Indian Institute of Management, Bangalore and XIM, Bhubaneswar. He had also worked as a Marketing Manager for Gujarat Gas and Rasna. His papers have been accepted for publication in international journals like the International Journal of Retail and Consumer Services, International Journal of Retail and Distribution; Vikalpa and Decision. A book on Managing Retailing with text and cases has been published by Oxford University Press. His current research interests include store formats, store choice, shopping behaviour, observational research, retail pricing, category management and retail promotions.

rajendra DR. RAJENDRA K SRIVASTAVA
Provost and Deputy President
Singapore Management University

Rajendra Srivastava is Provost and Deputy President, Singapore Management University. A leading authority on the impact of marketing on business performance, he is frequently invited as a keynote speaker on topics such business model innovation, marketing metrics, value of market-based intangible assets (brands, channels) and management of growth and risk. His research contributions, linked to assessing the impact of marketing strategy and financial performance, are used globally to examining marketing productivity. His work linking market-based assets and market-facing processes to shareholder value in the Journal of Marketing received both the 1998 Maynard Award for the article judged to contribute most to the development of theory in marketing and the MSI/Paul Root Award for the article judged to contribute most to the practice of marketing—the only time a single article has won both awards – as well as the AMA/Sheth Foundation Award for long-term impact on marketing.

A graduate of the Indian Institute of Technology Kanpur, he received his MS from the University of Rhode Island, and MBA and Ph.D. from the University of Pittsburgh. He has provided executive training and consultancy services largely in Technology/B2B and Services sectors for companies spanning North America, Europe, Asia and Africa.

davemsn DR. DAVID W. STEWART

David W. Stewart, Ph.D.is President’s Professor of Marketing and Law at Loyola Marymount University and the current editor of the Journal of Public Policy and Marketing. Dr. Stewart has previously held faculty appointments and various administrative roles at Vanderbilt University, the University of Southern California, and the University of California, Riverside. Dr. Stewart is a past editor of both the Journal of Marketing and the Journal of the Academy of Marketing Science. He is the author of more than 225 published articles, chapters, and proceedings contributions and has authored or edited eight books. His published work has focused on consumers’ use of information and shopping behavior, effective marketing communications, and marketing strategy, as well as research methodology. He has served on the Board of Governors of the Academy of Marketing Science and as Vice President, Finance and a member of the Board of Directors of the American Marketing Association. He is a past-president of the Academic Council of the American Marketing Association, a past chairman of the Section on Statistics in Marketing of the American Statistical Association, a past president of the Society for Consumer Psychology and a Fellow of both the American Psychological Association and the Association for Psychological Science. He is also a former member and past-chairman of the United States Census Bureau's Advisory Committee of Professional Associations.

Ramanathan Subramaniam DR. RAMANATHAN SUBRAMANIAM

Ramanathan Subramaniam is an Associate Professor in the Marketing area.

Prior to completing his PhD from the University of Pittsburgh, he got his MS and MBA from Carnegie Mellon University and XLRI (Jamshedpur) respectively. He is also a B.Tech (Mining Engineering) from Banaras Hindu University. Before joining IIM Ahmedabad, he was a professor at the University of Kansas.

His research interests involve modelling price formation due to competitive interaction. This involves applying Game Theory to tackle interesting problems in the marketing area – particularly pricing and auctions.

His office is located in Wing - 16 G. His extension number is 4957 and his e-mail is ramanathan@iimahd.ernet.in

K. Sudhir DR. K. SUDHIR

Dr.K. Sudhir is James L. Frank Professor of Marketing, Private Enterprise and Management and Director of the China India Insights Program at the Yale School of Management. He also leads the quantitative academic-industry research partnerships at the Yale Center for Customer Insights (YCCI). While his primary contributions are in the structural empirical industrial organization literature in marketing, his research spans a range of substantive topics and methodological approaches. Substantively, he is currently pursuing a research agenda on emerging markets. Sudhir’s papers have received the Little Award, the Bass award and the Lehmann award; and have been finalists/honorable mentions for the Paul Green, Wittink, and IJRM Best Paper Awards. Two of his papers were among the final ten for the ISMS Long-Term Impact (over the previous ten years) Award for three consecutive years from 2009-11. Sudhir serves as an Associate Editor at Marketing Science, Journal of Marketing Research, Management Science and Quantitative Marketing and Economics and is on the Editorial Boards of the Journal of Marketing and Journal of Retailing. He received his Ph.D. from Cornell University and was an assistant professor at NYU’s Stern School from 1998-2001.

SUMAN DR. SUMAN ANN THOMAS

Dr. Suman Ann Thomas is a faculty with the Indian School of Business (ISB) in the Department of Marketing. She is one of the Founder Directors of Stratagile Pte Ltd., a leading marketing consultancy & data analytics firm in Singapore. An engineer by trade, she did her MBA from Indian Institute of Management, Ahmedabad. After a corporate career that spanned across various government and multinational companies, she decided to pursue an academic career and did her Masters in Economics from National University of Singapore as well as PhD in Marketing from NUS Business School.

Her research interests are in the areas of Customer Targeting & Promotions, Consumer Search & Purchase Behaviour, Strategic Interactions of Firms in Marketing as well as in New Product Adoption & Growth. She has co-authored a chapter on international diffusion of new products and has presented her work at various Tier-1 international marketing conferences. She has various papers at different stages of preparation, review and refinement with Tier 1 journals and has wide ranging experience consulting with prestigious firms in the areas of data analytics, social media management and marketing research. She currently teaches Digital & Social Media Marketing and Marketing Decision Making in ISB for the PGP Programme.
venkartramana DR. V. VENKARTRAMANA

Prof. VenkataRamana holds a Master’s and Doctorate degrees in Business Management and has over two decades of experience spanning academics, research, industry, and consultancy. He is currently the Dean of the School of Management Studies, University of Hyderabad. Prof. VenkataRamana started his career as a Research Assistant in 1987 and pursued a project for the World Bank at the Institute of Public Enterprise for six months. He then took up an assignment in the Marketing Department of a leading automobile company as a Senior Executive and subsequently headed the Publicity and Public Relations (P & PR) Division of the Company. Because of his keen interest in academics, he joined Osmania University in 1992 and was engaged in teaching, research and consultancy to various organisations in the area of Marketing Management and Corporate Strategy until 1999. His thesis was adjudged as the Best Thesis of the Year 1996 and was awarded the VemuriSeshayyaSastry Gold Medal by the then Chancellor Dr. C. Rangarajan, Governor of A.P. He has been also awarded the Career Award for Young Teachers by AICTE and also the Rotary International Award under the Group Study Exchange Program to visit Italy in 1988. In July 1999, Prof. VenkataRamana joined the School of Management, University of Hyderabad, one of India’s top three Universities, as an Associate Professor and was elevated to the position of Dean in 2005.

Peter C. Verhoef DR. PETER C. VERHOEF

Peter C. Verhoef(1972) is Professor of Marketing at the Department of Marketing, Faculty of Economics and Business, University of Groningen, The Netherlands. He also holds a part-time position as professor of Marketing at BI Oslo Norwegian Business School. He obtained his Ph.D. in 2001 at the School of Economics, Erasmus University Rotterdam, TheNetherlands. His research interests concern customer management, customer loyalty, multi-channel issues, category management, and buying behavior of organic products. He has extensively published on these topics. His publications have appeared in journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Marketing Letters, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. His work has been awarded with the Donald R. Lehmann award for the best dissertation based article in the Journal of Marketing and Journal of Marketing Research in 2003, the Harald M. Maynard Awardfor the best paper published in Journal of Marketing and the 2012 Sheth Foundation/Journal of Marketing Award. He is currently an editorial board member of the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Interactive Marketing, and the International Commerce Review.He functions as an area editor for the International Journal of Research in Marketing. He has extensive teaching experience for undergraduate, graduate and Ph.D. students. He is also involved in executive teaching on customer management and is the founder of the Customer Insights Center, University of Groningen. Since 2009 he is department chair of the marketing department.

Consortium Faculty list to be updated.