Dr. Piyush Kumar Sinha is a Professor in Marketing area at the Indian Institute of Management Ahmedabad. Dr. Sinha possess more than 20-year experience in academia and industry. Prior to joining this Institute, he was the Dean at Mudra Institute of Communications, Ahmedabad (MICA). He has also taught at the Indian Institute of Management, Bangalore and XIM, Bhubaneswar. He had also worked as a Marketing Manager for Gujarat Gas and Rasna. His papers have been accepted for publication in international journals like the International Journal of Retail and Consumer Services, International Journal of Retail and Distribution; Vikalpa and Decision. A book on Managing Retailing with text and cases has been published by Oxford University Press. His current research interests include store formats, store choice, shopping behaviour, observational research, retail pricing, category management and retail promotions.