Dr. Jagdish N. Sheth (Founder-Chairman, AIM) is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University since 1991. Prior to his present position, he was on the faculty of University of Southern California (USC), University of Illinois, Columbia University and MIT.

Dr. Sheth is well known for his scholarly contributions in Consumer Behavior, Relationship Marketing, Competitive Strategy and Emerging Markets.

He is the past President of the Association for Consumer Research (ACR) and Division 23 (Consumer Psychology) of American Psychological Association (APA). He is also a Fellow of APA.

Dr. Sheth is the recipient of all of the top three academic awards bestowed by the American Marketing Association (AMA). These include P.D. Converse Award for Marketing Theory; Charles Coolidge Parlin Award for Market Research; and the Richard D. Irwin/McGraw Hill Distinguished Marketing Educator Award.

His academic publications include more than 200 hundred papers and several books, including ‘The Theory of Buyer Behavior’ with John A. Howard; ‘Marketing Theory: Evolution and Evaluation’ with David Gardner and Dennis Garrett; ‘Consumption Values and Prediction of Choice Behavior’; and ‘Customer Behavior’ with Banwari Mittal and Bruce Newman.

He has also published several professional books including, ‘The Rule of Three,’ ‘Clients for Life,’ ‘Self Destructive Habits of Good Companies,’ ‘Chindia Rising,’ and ‘Firms of Endearment.’ All of them have been translated into multiple languages. His latest publication is the ‘4A’s of Marketing’ (Rutledge 2012).

His lifetime work has been compiled by Sage Publication India in the series “Legends in Marketing”. He is the first recipient of “Global Management Guru Award” instituted by Birla Institute of Management Technology (BIMTECH). He is consistently rated as Top 10 most powerful Global Indian Thought Leaders by Economic Times. ET Now aired on its TV channel a six part documentary “India’s world with Jag Sheth” depicting six decades of Dr.Sheth’s life along side development in the world and India.