Marketing Tools for Digital Media and Platforms (Online)

Start Date: Nov 26, 2021 End Date: Dec 19, 2021
Last Date for Application: November 12, 2021
Programme Fee: 96000 INR

Plus, GST

    Pay Now

Digital and social media marketing has evolved over the years and has become an integral part of any business. With increasing number of consumers using internet connected devices, digital marketing is allowing companies to easily and effectively reach, engage and convert them. There is a massive demand for trained digital marketers with good skills and experience. This programme is positioned for young executives/entrepreneurs who are looking to build a career in the digital marketing domain. The programme will provide participants a detailed learning experience to acquire those skills while they attend sessions by expert faculty and a mix of best pedagogies, including learning content, case studies, exercises and data analysis. The programme will help the participants to prepare themselves to create and lead the execution of digital and social media marketing campaigns for their organizations. It will also help them understand how to integrate the multiple functions of digital marketing and use them to launch, multi-channel, multi-media campaigns. Attending this programme will help them fast-track their career in digital marketing.

 

Programme Schedule 

 

The programme will be delivered in a Live Online format over the Zoom platform.

Programme Dates: November 26 – December 19, 2021

Session Days & Timings: Friday, Saturday and Sunday

Friday: 6:00 PM – 7:15 PM (as per IST)

Saturday & Sunday: 2:00 PM – 5:00 PM (as per IST)

Week 1

Week 2

Week 3

Week 4

November 26

(Friday)

December 3

(Friday)

December 10

(Friday)

December 17

(Friday)

November 27

(Saturday)

December 4

(Saturday)

December 11

(Saturday)

December 18

(Saturday)

November 28

(Sunday)

December 5

(Sunday)

December 12

(Sunday)

December 19

(Sunday)

For more information or any questions, contact Sanjay Darshan: sanjay-exed@iima.ac.in | +91 70690 74809

The objective of the programme is to use different pedagogical methodologies, such as case study discussion, presentations, lectures and application of frameworks to:

1. Provide participants the knowledge about emerging digital technologies and learning about their importance for marketing success.

2. Enable participants get an in-depth understanding of digital marketing sub-disciplines, including inbound marketing, paid advertising, social media marketing, and web analytics.

3. Enable them to plan, create, execute, evaluate and improve integrated digital marketing campaigns.

4. Hands-on learning to run digital and social media advertising campaigns, working with diverse data to improve campaign performances, etc.

  • Introduction to the Digital Marketing
  • Models and Frameworks in Digital marketing
  • Inbound Marketing
  • Content Marketing
  • Mobile Marketing
  • Digital Advertising
  • Digital Metrics
  • Social Media Marketing
  • Affiliate Marketing
  • Email Marketing
  • Freemium Marketing
  • E-Commerce
  • Social Media Analytics
  • Web Analytics

The programme is intended for aspiring digital professionals, or those who are new to the digital and social media marketing domain, or those who have experience of working with traditional marketing tools and looking to switch to digital marketing roles, should take up this course. Some of the relevant profiles could be the following:

  • Marketing professionals
  • Sales professionals
  • Marketing managers
  • Young entrepreneurs or business owners
  • Young consultants in the marketing area

The applicants to the programme can be engineers with at least 2 years of work experience, and management graduates.

The primary pedagogical tool will be case studies. The programme would be a mix of other methods as well, such as:

  • Exercises
  • Data Analysis and Interpretation
  • Presentations in class
  • Brief hands-on on topics, such as social media marketing, digital advertising and analytics

Faculty Chair

Rajat Sharma

Programme Faculty



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