Design thinking for management- can be understood as “A creative and systemic problem solving process that can visualize or shape-tools, society, products businesses and environment by driving user/context sensitive innovations.” Ashis Jalote Parmar - Professor, Design, IIMA
Role of Design thinking is globally being recognized as a competence in making organizations agile, adaptive and in transforming businesses. Several Fortune 500 companies have incorporated Design thinking to nurture innovation and gain a competitive advantage.
World of management is moving to an era of complex and interdependent challenges. Here complexity is due to changing aspirations of consumers, as the society is changing due to rapid pace of globalization and exponential growth of technology (ICT) in our daily lives. As our context continues to evolve, these challenges require managers to work not in silos, but in the intersection of knowledge to seek solutions from ambiguous data and develop competitive strategies with holistic integrated approaches.
In complex times it is the managers turned leaders who will have the vision to see beyond common degree of patterns, by understanding the "big picture" to create new patterns - will stay ahead!
This can be achieved by combining design thinking with established management frameworks. Design thinking strength lies in challenging the existing status quo, making new propositions based on unstructured data points, reframing problems identifying new unmet opportunities for action, to deliver holistic/resilient solutions.
Innovation can be nurtured in organizations by involving design thinking in the key stages of strategy development i.e. in the beginning where key decisions are made, wider and comprehensive inputs are given to frame the right questions to seek multiple concepts and solutions. Design thinking provides effective outcomes, by reducing duplicated efforts and targeting solutions to deliver higher business value and larger societal benefit and of course leading to outcomes that are still relevant by the time they are developed. For example, organizations can design user experience for entire product value chain targeting competitive advantage or even design human centered systems and policies.
The programme will focus on introduction, integration and application of design thinking fundamentals to nurture human centered innovation building competence in organizations. It will focus on developing a Design attitude in participants to break their restrictive mindset which is critical towards nurturing innovation in:
• Matured organization: strategies, processes, systems, policies products and services
• New product and service development
• Systems level: Holistic view and design of systems and processes
Design thinking and Design Attitude: Design thinking works in coherence with inculcating design attitude. Inculcating a design attitude is a critical factor to break the restrictive mindset often prevailing in organizations. Design Attitude is required both at the individual and organization level to leverage design thinking for innovation.
Design thinking for Venture design: Introduction to need identication, ideation, hands on prototyping, user testing, idea iteration, pitching and building teams.
Design Thinking for Integrated user experience & systems design This includes creating an integrated user experience in organization structure, products, services, human resource policies and service design.
Design thinking and corporate strategy: Agile & Adaptive Incorporating Design thinking at a strategic level in organisations construct a competitive advantage by making the process agile and adaptive, for example, reframing pricing process and redesigning human resource processes.
Design thinking in leadership: Strategies on how leaders can change the organization culture and nurture innovation.
Top and senior level managers, key decision makers of large, medium-sized organizations with aspirations to -
Be change makers and bring transformation in organization.
Nurture culture of innovation in their organizations or to innovate products, processes, services and enhance customer experiences.