The Publishers tell us that they are planning to invest more this year in harnessing the potential of Artificial Intelligence (AI) and Machine Learning (ML) – but not at the expense of editors and journalists. It is striking that many authoritarian countries are investing directly in media (and propaganda) like never before.

Now these AI driven apps are spreading across Asia with Newsdog one of the most popular aggregators in India and Toutiao’s owners, Bytedance, investing in similar apps in Indonesia.Engagement may be high, but the dangers of this approach are also becoming apparent.

Despite this, most traffic remains trapped in an Apple controlled environment and advertising revenue remains limited.Over half of publishers (55%) rated a Facebook property (Facebook, Instagram or WhatsApp) as ‘very’ or ‘extremely’ important compared with nine in ten (90%) for Google search and YouTube combined.

By contrast individual news publishers may struggle to persuade consumers to keep logging in. Search Engine Optimisation (SEO) skills will become ever more important in 2019 following Google’s decision to put a news feed (called Discover) on the main search page of all mobile browser for the first time. How to combine commercial and public models will be an increasingly important part of the next phase of the digital news journey.The weakness of western media may not just be a problem for the companies themselves. You are reading page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10.

Tech platforms will remain cautious and defensive in the light of regulatory threats. George Brock (City University), Charlie Beckett (LSE), Adam Tinworth (journalist and publishing strategist), Kevin Anderson (Ideastream), Mark Bunting (Outreach Media), and Damian Radcliffe (University of Oregon). At the same time platforms are reconfiguring their algorithms to be more respectful of signals of meaningful content. Participants, drawn from 32 countries, were selected because they held senior positions (editorial, commercial, or product) in traditional or digital-born publishing companies and were responsible for aspects of digital or wider media strategy. Opponents say this is both impractical, expensive and dangerous – overprotecting dubious copyright claims and stunting creativity and innovation.If either of these clauses is implemented, it could have significant impact on the news industry and on ordinary people, but our bet is that there’ll still be no definitive outcome by this time next year.It’s been another terrible year for many legacy media companies.

For the majority of our publishers, subscription (52%) is now the main priority for the year ahead, followed by display advertising (27%), native advertising (8%), and donations/crowdsourcing from individuals (7%).The differences between the two charts are illuminating. At its peak it was dealing with 2,000 messages a day, but the project could only check a fraction of those. In the wake of these challenges, the Tories briefed journalists that they would review both Channel 4’s broadcasting licence and the funding mechanism for the BBC.In our survey, 85% agreed with the proposition that the media should do more to call out lies and half-truths, but it is not clear that this approach cuts through with audiences, and it may even be hardening criticism of the media from both left and right.But responses are not obvious and the news media often don’t help by sometimes or often repeating or amplifying lies and misleading narratives. Rate your level of concern about the following issues (showing code for ‘concerned’ and ‘very concerned’). International journalistic collaborations have also demonstrably created impact around subjects such as the Panama Papers, while Bureau Local in the UK has shown the value of combining centralised data collection and analysis with strong local reporting. But there also appears to be a change in sentiment toward third party platforms in general. Meanwhile broadcasters have no option but to invest in a range of audio-on-demand options to protect their market position and to attract younger and diverse audiences.



Journalism will continue to be hollowed out by structural shifts that have already led to significant falls in advertising revenue. The next decade will be defined by increasing regulation of the internet and attempts to re-establish trust in journalism and a closer connection with audiences.


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