Rupali Singh |

PhD Candidate at Centre for Management in Agriculture (CMA)

Research Interests: Agricultural Prices, Asymmetric Price Transmission, Food value chains, Brand Preference, Global brands, Local brands

Dissertation Title:Global versus Local Brand Preference Formation in Food Products

I am looking at how the food product characteristics, the consumer's global-local identity, consumer ethnocentrism and perceived brand globalness and perceived brand localness of a food brand influences the global versus local brand preference formation in food products.

Post-Graduate Diploma in Management - Agribusiness Management | National Institute of Agricultural Extension Management | 2008-2010

Bachelor of Science (Agriculture) | Banaras Hindu University | 2004-2008

Work Experience

Associate Professor | Sinhgad Business School | May 2013 –August 2014

Associate Consultant | Sathguru Management Consultants Private Limited | Sept 2011-April 2013

Management Trainee | Mars India International Private Limited | April 2010-August 2011

Academic Projects 

An Analysis of Price Transmission along the Pomegranate Value Chain in India

This project looked at the value chain of pomegranate specifically at the prices and the costs and their physical movement from producers to consumers. It also tested for asymmetric price transmission between wholesale and retail prices of pomegranate in the cities of Pune and Ahmedabad in order to establish whether the law of one price prevails in these markets.

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