Aparna is a first year doctoral student with specialization in Marketing at Indian Institute of Management, Ahmedabad. She holds a PGDM from IIM Calcutta (2016-2018) and B.Tech from Indira Gandhi Institute of Technology (now IGDTUW) in Electronics and Communication Engineering. She has experience of 2 years in the telecom sector.

Research Interests:

Aparna's research interests lie in Language Research in Marketing, Psychology of Algorithms and Platform Marketing.

Conference Presentations:

“Kawaii Women: Empowered, or, Entrapped?” presented at the 48th Conference of the Association for Consumer Research, held virtually, October 1-4, 2020

Get in Touch:
Email: phd20aparnak@iima.ac.in