Laxminarayana Yashaswy Akella

BITS Pilani (Class of 2016) with two-year experience in Capgemini India as an Associate Consultant



Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation. Journal of International Business Studies, 52(3), 363–387. (with Kumar, V., Borah, S. B., Sharma, A.)


Conference Presentations

CMO Discretion and Firms’ Internationalization, Winter AMA 2020, San Diego

Research Methodology

Econometrics, Machine Learning

Research Interests

Retailing strategies, marketing analytics, role of top management teams in strategic decision-making, and international marketing

Professional Service

Ad-hoc Reviewer, Journal of Business Research

Media Coverage

August 2020: Covid-19 and the rise of digital identity (in Forbes India)

June 2020: How luxury brands can create hedonistic experiences, virtually (in Forbes India)