Laxminarayana Yashaswy Akella
BITS Pilani (Class of 2016) with two-year experience in Capgemini India as an Associate Consultant
Publications
Chief marketing officers’ discretion and firms’ internationalization: An empirical investigation. Journal of International Business Studies, 52(3), 363–387. https://doi.org/10.1057/s41267-020-00378-y (with Kumar, V., Borah, S. B., Sharma, A.)
Conference Presentations
CMO Discretion and Firms’ Internationalization, Winter AMA 2020, San Diego
Research Methodology
Econometrics, Machine Learning
Research Interests
Retailing strategies, marketing analytics, role of top management teams in strategic decision-making, and international marketing
Professional Service
Ad-hoc Reviewer, Journal of Business Research
Media Coverage
August 2020: Covid-19 and the rise of digital identity (in Forbes India) https://www.forbesindia.com/article/iim-ahmedabad/covid19-and-the-rise-of-digital-identity/61503/1
June 2020: How luxury brands can create hedonistic experiences, virtually (in Forbes India) https://www.forbesindia.com/blog/coronavirus/how-luxury-brands-can-create-hedonistic-experiences-virtually/
