R Raghuram
Doctoral Student, Marketing Area

Educational Qualifications
PGPX - Indian Institute of Management, Ahmedabad | 2014-15
B.Tech (Chemical Engineering) - Anna University, Chennai | 1997-01

Professional Experience
Indian Oil Corporation Limited | 2002-14

Deputy Manager (Operations), Chennai | 2010-14

Assistant Manager (Institutional Lube Sales), Trichy | 2006-10
Sales Officer (Retail Lube Sales), Coimbatore | 2002-06

Senior Executive having 12 years of experience in the petroleum sector. Extensive exposure across a gamut of areas including B2B & B2C sales, Supply Chain Management, Channel Management, Key Account Management, Customer Service and Sales negotiation. Proven competence in driving new product launches as well as appointing new channel partners while scaling them up into profitable & scalable businesses. 

Research Interests
Digital Consumer behaviour, Price promotions, Psychological ownership of consumers, eWOM and Impact of Marketing on movie box-office

Awards and Acheivements
 Award for scholastic performance given to the PhD student who scores the highest CGPA in the first year by IIMA on March 2019
Winner of “X-Biz” Pan India Business war game held at IIM Ahmedabad, under ConneXions event 2014
Qualified for Assistant professor in UGC-NET in Management on July 2016
Cleared "CAT 2010" with 99.64%ile
Qualified in "GATE 2002" for Chemical Engineering with All India Rank of 84