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Research And Publication
05-May-2016
WP2016-05-01 | A Practical Note on Predictive Analytics Usage in Marketing Applications
Banerjee, Arindam; Banerjee, Tanushri | 12-Apr-2016
WP2016-03-62 | Factors Influencing Outcome Expectations and
Self-Efficacy in Driving Internet Use in Rural India
Jain, Rekha | 12-Apr-2016
WP2016-03-61 | Measuring the Perceived Impact of Internet on
Individuals in Rural India
Jain, Rekha | 05-Apr-2016
WP2016-03-49 | Open Access Temptations: Buyer Beware
Virmani, Vineet | 05-Apr-2016
WP2016-03-39 | An Exploratory Investigation of Impact of Perceived Cannibalization on Salesperson’s Trust, Commitment, Job Satisfaction, Job Performance and Relational Capital
Sharma, Dheeraj | 05-Apr-2016
WP2016-03-40 | Consumers’ Expectations of Sales Events: How satisfied are consumer with shopping during sales events?
Borna, Shaheen; Sharma, Dheeraj | 05-Apr-2016
WP2016-03-41 | Is Conspicuous Consumption of Business Leaders Justified and Morally Defensible?
Borna, Shaheen; Sharma, Dheeraj | 05-Apr-2016
WP2016-03-42 | Pricing For Ecommerce in Emerging Economies
Mandal, Sudipta; Sharma, Dheeraj | 05-Apr-2016
WP2016-03-43 | Marketing Channels for E-commerce in Emerging Markets
Kapoor, Ankur; Sharma, Dheeraj | 05-Apr-2016
WP2016-03-44 | Ecommerce Selling in an Emerging Economy Context
Pandey, Arpita; Sharma, Dheeraj |
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