Agricultural Input Marketing (Online)

Start Date: Jan 28, 2022 End Date: Feb 20, 2022
Last Date for Application: January 21, 2022
Programme Fee: 112000 INR

Plus, GST

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The marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years. The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants for successful marketing of agricultural inputs. The programme builds an overview and in-depth awareness of the input market environment. It proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods. Integrative sessions focus on comprehensive marketing strategy formulation and its implementation. The product domain seeks to include seeds, fertilizers, plant protection products, farm machinery & equipment, water & input management devices, and livestock feed.

  • Market Environment

  • Consumer Behaviour

  • Segmentation & Targeting

  • Product Positioning

  • Pricing Management

  • Distribution & Logistics Management

  • Promotion Strategies

  • Brand Management

  • Finance 

  • Market Research Methods

  • Policy Environment & Emerging Challenges

  • Marketing Strategy Formulation & Implementation

The sessions will be a blend of concepts and applications. The sessions will use a variety of cases & teaching materials on agricultural input marketing and will involve substantial discussion & sharing among the participants. Study of the reading material before the class sessions will be a must. There would also be a group project exercise on marketing strategy formulation & implementation, and will involve comprehensive presentations by the participants.

Nominations are invited from Executives/Managers/Officers dealing with marketing of agricultural inputs such as seeds, fertilizers, crop protection products, farm machinery and equipments, water management equipment, feeds, and other agricultural inputs and services.

Faculty Chair

Poornima Varma

Programme Faculty