Agricultural Input Marketing (Online)
| Start Date: | Jan 28, 2022 | End Date: | Feb 20, 2022 |
| Last Date for Application: | January 21, 2022 | ||
| Programme Fee: |
112000 INR Plus, GST |
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| Pay Now |
The marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years. The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants for successful marketing of agricultural inputs. The programme builds an overview and in-depth awareness of the input market environment. It proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods. Integrative sessions focus on comprehensive marketing strategy formulation and its implementation. The product domain seeks to include seeds, fertilizers, plant protection products, farm machinery & equipment, water & input management devices, and livestock feed.
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Market Environment
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Consumer Behaviour
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Segmentation & Targeting
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Product Positioning
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Pricing Management
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Distribution & Logistics Management
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Promotion Strategies
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Brand Management
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Finance
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Market Research Methods
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Policy Environment & Emerging Challenges
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Marketing Strategy Formulation & Implementation
The sessions will be a blend of concepts and applications. The sessions will use a variety of cases & teaching materials on agricultural input marketing and will involve substantial discussion & sharing among the participants. Study of the reading material before the class sessions will be a must. There would also be a group project exercise on marketing strategy formulation & implementation, and will involve comprehensive presentations by the participants.
Nominations are invited from Executives/Managers/Officers dealing with marketing of agricultural inputs such as seeds, fertilizers, crop protection products, farm machinery and equipments, water management equipment, feeds, and other agricultural inputs and services.
