Agricultural Input Marketing (Online)

Start Date: Jan 28, 2022 End Date: Feb 20, 2022
Last Date for Application: January 17, 2022
Programme Fee: 112000 INR

Plus, GST

    Pay Now

The marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years. The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants for successful marketing of agricultural inputs. The programme builds an overview and in-depth awareness of the input market environment. It proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods. Integrative sessions focus on comprehensive marketing strategy formulation and its implementation. The product domain seeks to include seeds, fertilizers, plant protection products, farm machinery & equipment, water & input management devices, and livestock feed.

 

Programme Schedule

 

The programme will be delivered in a Live Online format over the Zoom platform.

 

Programme Dates: January 28 - February 20, 2022

Session Days & Timings:

Friday: 6:00 PM – 9:00 PM (as per IST)

Saturday & Sunday: 10:00 AM – 1:00 PM (as per IST)

Week 1

Week 2

Week 3

Week 4

January 28

(Friday)

February 4

(Friday)

February 11

(Friday)

February 18

(Friday)

January 29

 (Saturday)

February 5

 (Saturday)

February 12

(Saturday)

February 19

(Saturday)

January 30

 (Sunday)

February 6

 (Sunday)

February 13

(Sunday)

February 20

(Sunday)

 

For more information or any questions, contact Sujit Nair: sujit-exed@iima.ac.in | +91 70690 74810

  • Market Environment

  • Consumer Behaviour

  • Segmentation & Targeting

  • Product Positioning

  • Pricing Management

  • Distribution & Logistics Management

  • Promotion Strategies

  • Brand Management

  • Finance 

  • Market Research Methods

  • Policy Environment & Emerging Challenges

  • Marketing Strategy Formulation & Implementation

The sessions will be a blend of concepts and applications. The sessions will use a variety of cases & teaching materials on agricultural input marketing and will involve substantial discussion & sharing among the participants. Study of the reading material before the class sessions will be a must. There would also be a group project exercise on marketing strategy formulation & implementation, and will involve comprehensive presentations by the participants.

Nominations are invited from Executives/Managers/Officers dealing with marketing of agricultural inputs such as seeds, fertilizers, crop protection products, farm machinery and equipments, water management equipment, feeds, and other agricultural inputs and services.

Faculty Chair

Poornima Varma

Programme Faculty



menu