Corporate entrepreneurship (CE) (also called intrapreneurship/internal corporate venturing/corporate innovation etc.) refers to the development and implementation of new ideas within established companies. It rests on attempts to inculcate the mindset and skills of smaller firms within larger entities. Globally, with the proliferation and oftenmeteoric rise of startups, CE is increasingly recognised as both necessary to protect and even enhance a firm's
competitive position. This programme provides an opportunity to understand the process of pursuing novel opportunities within firm boundaries, design a corporate venturing process, and nurture an organisational appetite for bold experimentation.
The major strengths of the programme are:
• A cohort of participants from different industries but with the same shared objective for learning best corporate entrepreneurship practices and intrapreneurship models
• Faculty with deep research and teaching expertise related to individual and firm level entrepreneurship
• IIMA's experience of incubating startups at the CIIE (Centre for Innovation, Incubation and Entrepreneurship)
• Strong contextualization of cases and readings
• Provide participants with the analytics, models and tools required to foster entrepreneurship within the firm
• Develop a deep understanding of the corporate venturing process and how some firms have managed to embed it
• Realise the importance of key variables (innovation, pro-activeness and risk taking) involved in corporate entrepreneurship
• Appreciate the many models of corporate entrepreneurship and connect those that fit with your own organization
• Create awareness of the need to accept failure and facilitate an environment where intelligent failure is not only tolerated but encouraged
• Engage with concepts like lean start-up, open innovation and design thinking
• Challenge of corporate venturing
• Innovation led intrapreneurship
• Role of design thinking
• Hypothesis driven corporate entrepreneurship
• Lean startup models
• New business incubation
• Nurturing an entrepreneurial mindset
The programme will use a mix of pedagogies like case method participant-centred round table discussions, experiential design thinking and conceptual lectures.
This programme is targeted at senior executives who have a role and responsibility in establishing and managing a venture within an existing organization; are charged with creating a start-up environment to nurture embryonic businesses within organisations or envisage themselves occupying either of these roles in the future. Functions and titles of participants include vice president, director and general manager in medium to large enterprises.