Agricultural Input Marketing

Start Date: Jan 4, 2021 End Date: Jan 9, 2021
Last Date for Application: December 21, 2020 Last Date for Early Bird: December 14, 2020
Programme Fee: 140000 INR

Plus, GST

Early Bird Fee: 130200 INR

Plus, GST

Pay Now

Marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years. The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants for successful marketing of agricultural inputs. The programme builds an overview and in-depth awareness of the input market environment. It proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods. Integrative sessions focus on comprehensive marketing strategy formulation and its implementation. The product domain seeks to include seeds, fertilizers, plant protection products, farm machinery & equipment, water & input management devices, and livestock feed.

  • Market Environment

  • Consumer Behaviour

  • Segmentation & Targeting

  • Product Positioning

  • Pricing Management

  • Distribution & Logistics Management

  • Promotion Strategies

  • Brand Management

  • Finance 

  • Market Research Methods

  • Policy Environment & Emerging Challenges

  • Marketing Strategy Formulation & Implementation

Nominations are invited from Executives/Managers/Officers dealing with marketing of agricultural inputs such as seeds, fertilizers, crop protection products, farm machinery and equipments, water management equipment, feeds, and other agricultural inputs and services.

The sessions will be a blend of concepts and applications. The sessions will use a variety of cases & teaching materials on agricultural input marketing and will involve substantial discussion & sharing among the participants. Study of the reading material before the class sessions will be a must. There would also be a group project exercise on marketing strategy formulation & implementation, and will involve comprehensive presentations by the participants.

Faculty Chair

Sukhpal Singh

Programme Faculty