The fiercely competitive business environment makes incessant demands for connecting with new sources of value. Competing and collaborating can both involve arenas of action beyond national borders. By studying how businesses succeed and why they fail when they venture abroad, participants in this programme will be able to connect practices with concepts at the cutting edge of knowing what works. Liabilities of foreignness and liabilities of being an outsider both need to be overcome in doing business abroad.
This programme would be useful for CEOs, Directors, Presidents, Vice-Presidents, General Managers, and Profit Centre Heads with responsibilities for decisions concerning international business; government officials concerned with trade or trade-substituting investment policies for foreign direct investments, and policymakers concerned with internationally leveraging intellectual property rights and organisational knowledge using enabling provisions in multilateral fora such as WTO, TRIPS, GATS, besides plurilateral arrangements and bilateral agreements.
The programme will draw on the cutting edge of insights from business practices, international business strategy research, case studies of experiences of exporters, investors, collaborators in joint ventures and business partners pursuing opportunities in cross-border value chains, value-grids and constellations. There will also be identification and discussion of implications for organisation structures, institutionalised systems and management processes that arise from responses to governance frames, competitiveness and international economic relations.
We will learn from case studies, exercises and insights introduced into the programme sessions by faculty members including leading practitioners doing business abroad. These are academicians who have insights to share from their research and publications and professionals concerned with international business policies. Participants will have opportunities to draw on their own experiences, reflect on them, bring their challenges to the programme to work on them.