3TP: Senior Leaders Programme

Start Date:Jan 12, 2020 End Date:Feb 1, 2020
Last Date for Application:December 30, 2019 Last Date for Early Bird:December 23, 2019
Programme Fee: 500000 INR

Plus, GST

Early Bird Fee:465000 INR

Plus, GST

The 3-Tier Concept

The 3-Tier Programme (3-TP) is a set of flagship executive programmes designed, developed and offered by Indian Institute of Management (IIMA) with the following management philosophy:

  • Managerial effectiveness is enhanced if managerial competence and skill development activity are viewed from the perspective of the entire organisation.

  • Organisational growth and development is facilitated if executives are exposed to learning opportunities and experiences that simulate the activities and responsibilities of teams in organisations.

  • The process of change is accelerated and sustained when interventions on managerial skills are initiated simultaneously at several levels.

  • The potential for the development and upgradation of its people is considered a critical factor for an organisation in the long term.

Operationally, 3-TP is a set of three executive programmes designed to meet the developmental needs of middle, senior and top executives of medium and large organisations.

The 3-Tier Programmes which have been offered over 62 times in the past have so far attracted over 11,000 participants from public, private and government sector organisations.

Senior Leaders’ Programme

This programme is positioned at a strategic and senior leadership level and is meant for functional/domain heads and general managers who are involved in both strategy formulation and execution.

The objectives of the programme are to:

  • Help participants in developing the outlook of a strategic business unit head or functional head, which requires the integration of organisation’s overall strategy with functional strategies in various areas of management.

  • Sensitise participants to key contemporary concerns like the glocalisation of business, managing ambiguity and talent retention.

  • Enable participants to view various functions of management in today’s rapidly changing global economy.

The programme emphasises the decision-making and problem-solving approach through the dominant pedagogy of the “Case Method of Learning”. The approach involves defining problems, specifying objectives, generating criteria, developing options and choosing the best alternative in an uncertain environment. Case method uses real-life situations for discussion, thereby enhancing the applicability of the learning from the pedagogy. Additionally, the programme helps develop leadership skills such as coordination, motivation and inspiration and suggests measures to monitor and control processes and functions.

The programme is divided into several interdependent modules, each of which focusses on a different aspect or function of management from a senior management perspective. The programme concludes with an integrated exercise requiring participants to apply their learning from the modules to a real life case.


Business Analytics

  • Data driven decision-making

  • Using analytics to deliver better value

  • Making business decisions using analytical tools

Business and Competitive Strategy

  • Strategic Positioning

  • Competitive and market dynamics

  • Strategy execution and organizational alignment

Corporate Finance

  • Understanding corporate investment

  • Making financial decisions

Corporate Governance and Ethics

  • Role of the Board in governance

  • Ethical perspectives

Corporate Strategy

  • Managing growth and diversification

  • Mergers, acquisitions and valuation

  • Managing strategic Alliances

  • International expansion

  • Corporate Entrepreneurship

  • Tracking organisational performance through Performance Management Systems

Decision Analysis

  • Problem structuring and analysis

  • Dealing with uncertainty

  • Revenue Management

Economic Environment and Policy

  • Framework for understanding the macro-economic environment

  • Elements of fiscal and monetary policies

  • Global economic environment

Financial and Cost Accounting

  • Analysis of financial statements

  • Costing for managerial decisions

Human Resource Management

  • Emerging trends in human resource management

  • Managing human resources for enhancing performance

Innovation and Change management

  • Disruptive innovations

  • New age business models

  • Developing an entrepreneurial mindset

  • Managing innovation across borders

Information Systems

  • IT as an enabler for modern businesses

  • Strategic IT

Legal Aspects of Business Management

  • Contracts in business

  • Dispute resolution

  • Intellectual property issues

Managerial Communication

  • Effective communication with internal and external stakeholders

  • Managing negotiations

  • Communication in crisis situations

Marketing Management

  • Customer value creation

  • Product market choice imperatives

  • Product positioning

  • Trends in modern-day marketing

Operations Management

  • Organising operations for efficiency and effectiveness

  • Quality management and assurance

Managing Projects

Uncertainty, Complexity and Risk in Projects

Leadership by Project Management

Organisational Leadership

  • Managing competencies

  • Emotional Intelligence

  • Leadership and team building

  • Power in organisations

Risk Management

  • Understanding the role of Risk Management in modern business

  • Assessing financial and business risk

  • Opportunity engineering

This programme is designed for senior management professionals of medium to large public and private sector organisations who are desirably above 35 years of age with more than 10 years of managerial experience. The participants are either in senior management positions reporting to the top management or are groomed to occupy such positions or are currently heading a functional department.

A mix of pedagogical tools — cases, lectures, discussions, presentations, audio-visuals and experiential exercises will be used. A typical day will include about five hours of classroom sessions and about six hours of group work and preparation for classroom discussions.