Agricultural Input Marketing

Start Date:Jan 16, 2017 End Date:Jan 21, 2017
Programme Fee: 140000 INR

Plus 18% GST

The marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years. The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants, important for success in the marketing of agricultural inputs. The programme builds an overview and in-depth awareness of the input market environment. It then proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods. Integrative sessions then focus on comprehensive marketing strategy formulation and strategy implementation. The product domain would seek to include seeds, fertilizers, plant protection agro-chemicals, herbicides, organic products, biotech products, farm machinery & equipment, water & input management devices, feeds & animal products.

• Market Environment
• Consumer Behaviour
• Segmentation & Targeting
• Product Positioning
• Pricing Management
• Distribution & Logistics Management
• Promotion Strategies
• Brand Management
• Finance & Entrepreneurship
• Market Research Methods
• Policy Environment & Emerging Challenges
• Marketing Strategy Formulation & Implementation

Nominations are welcomed from Executives/Managers/Officers dealing with marketing of agricultural inputs such as seeds, fertilizers, crop protection products, farm machinery and equipments, water management equipment, feeds, organic products, biotech products and other agricultural inputs.