Doing Business in Nordic Europe (DBNE)

Start Date: Sep 2, 2020 End Date: Sep 4, 2020
Last Date for Application: August 16, 2020 Last Date for Early Bird: August 1, 2019
Programme Fee: 195000 INR

Plus, GST

Early Bird Fee: 181350 INR

Plus, GST

Nordic Europe, consisting of Denmark, Finland, Iceland, Norway and Sweden, is a region of vast business potential for enterprises from around the world. Nordic Europe opened up to the world during the 1990s as part of the European Economic Area and World Trade Organisation developments after a series of financial crises afflicting, in turn, all of these welfare states. Structuring of international business opportunities for trade, trade-substituting investments and GATS enabled product-service linkages with these countries has spawned new possibilities in knowledge-intensive and high technology sectors. There is an unprecedented growth in the number of collaborations, trade and investment across a wide range of businesses.

The politics of welfare state models that encouraged state-subsidized and state-brokered exports is being replaced by new gateways and vistas of business linkages for sustainable value propositions in several strategic areas such as climate change, technology consulting, infrastructure, energy and environment, healthcare, life sciences, engineering, mining, construction, and design, to mention a few.

The attractiveness  of ‘Doing Business in Nordic Europe’ are enormous as are the challenges. . These countries have  distinctive business logic underlying their economic structures and innovative management practices. Geographically and psychologically remote from India, they adhere to unique traditions of law and justice, and quite different  taxation and accounting practices. Compounded by myriad cultural differences (even a different calendar for planning and executing activities), they also present formidable institutional challenges, common to them. Thus, overseas firms and entrepreneurs, able to visualise prospects of business opportunities can find it difficult and costly to evaluate options, cope with institutional differences, overcome entry barriers and structure agreements with nordic firms to sustainable mutual advantage. This workshop provides an opportunity to participate in a forum to understand the nordic business and institutional environment, and take a deep dive into exploring  avenues in promising sectors and segments, structure risks and develop business opportunities to profit from them.

  • Understanding the economic and institutional environment of business in nordic countries: what is common to them and what is different.

  • Identifying opportunities, modes of developing sustainable value propositions and structuring business in technologies, products, and services.

  • Analysing risks unique to Nordic Europe and learning to leverage product-services linkages for international business in a variety of entry modes.

  • Familiarizing with cultural, social and institutional barriers and designing gateways to manage differences.

  • Providing a forum to share the excitement, experiences, issues and challenges of doing business in Nordic Europe.

This workshop is offered for entrepreneurs and professionals holding (or likely to have in future) responsibilities for identifying and developing international business opportunities. The workshop would particularly benefit those whose roles could involve them in evaluations of collaboration possibilities with entrepreneurs and organisations of Nordic Europe for access to markets and technologies, or designing and positioning products and services for worldwide customers. No formal educational prerequisites are prescribed. However, the participants should have at least ten years of managerial or entrepreneurial experience. Participant are expected to have an inquiring mind and willingness to explore management of cultural and institutional differences. Participation is limited by design to 24 places on a first-come-first-served basis.

This workshop is an interactive programme based on cases, discussion sessions, publications and familiarisation with concepts and relevant tools, databases and sources of business intelligence.

Faculty Chair

Ajeet N. Mathur

Programme Faculty