A crisis is a sudden, untoward incident that impacts and disrupts the smooth functioning of the organization. The damage created thereof, can be of varying degrees of intensity and can cost the company a huge financial or reputational loss. However, a crisis is often the result of a sequence of events or incorrect decisions taken by the company or leadership team. Normally, it takes time and effort to address this situation and regain organizational reputation. Though the crisis cannot be averted, a proper handling of the same can reduce the damage to the organizational reputation.
The programme will help organizations and senior leadership team take corrective action while communicating with multiple stakeholders.
To gain and maintain control in a crisis.
To prepare a crisis communication plan.
To manage and share information during a crisis.
To manage relations with the media.
To learn techniques of Leadership communication
Connecting with the Media
Framing the Message
Senior government officials, Business Leaders, NGO representatives, or corporate communication team members
The workshop will use a mix of lecture cum discussions, case studies, group exercises and simulations.