SME CEO Management Programme
| Start Date: | April, 2018 | End Date: | July, 2018 |
| Last Date for Application: | April 4, 2018 | Last Date for Early Bird: | March 20, 2018 |
| Programme Fee: |
30000 INR Plus, GST |
Early Bird Fee: |
30000 INR Plus, GST |
| Pay Now |
A 15 days intensive programme spread over 4 months. Programme to be delivered in Dubai and at IIM Ahmedabad.
Small and medium enterprise (SME) owners are entrepreneurs who play a vital role in employment generation and economic growth. These promoters often need to take a step back and reflect on their business. This involves thinking about their firm’s growth, challenges they confront and their long term goals.
The CEO Program affords an opportunity to be immersed in a learning environment with other entrepreneurs and faculty from the renowned Indian Institute of Management Ahmedabad (IIMA). They can update their knowledge, skills and acquaint themselves with the most current business practices. The program will utilize frameworks, tools, and perspectives that will enable participants to identify and prioritize opportunities, refine and strengthen their business models and capitalize on emerging market trends.
CEO time is precious. Return on time invested (ROTI) is critical in managing their personal and professional objectives. This program is structured to minimize time away from work.
For further details, please contact
Mr. Ashwin Joshi
IIMA Executive Education, Dubai Branch | www.iima.ae
T: +971 585976526 | E: head-sgd@iima.ac.in
The program will:
- Build capabilities of leadership, strategy, finance, marketing, human resources and operations.
- Help develop strategies for growth with emphasis on execution - plans, milestones and measures.
- Give an opportunity to interact and learn from the experiences of other entrepreneurs and owners.
- Test new ideas by analyzing and evaluating options with other entrepreneurs and IIMA faculty.
- Build peer networks.
PROGRAM STRENGTHS
Major strengths of the CEO Program include a sharp focus on the needs of SME CEOs, engagement with the world-class IIMA’s faculty and leveraging the methodology of learning through case studies.
SME CEOs need to rethink their strategy, marketing, financial management, human resources, operations etc. all the while maintaining a healthy work/life balance. The following is a snapshot of some of the issues that the CEO Program participants will experience.
- Translating business strategy into performance targets and metrics
- Aligning front-line employees with company objectives
- Building a high-performance ownership culture
- Analyzing financial strength of their business
- Assessing needs of finance and variety of financing options
- Identifying opportunities in operations
- Understanding options and pitfalls in hiring, selection, and compensation
- Managing sales performance
- Develop and execute pricing strategies
| Module | Theme | Objective |
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Entrepreneurship |
Recognizing opportunities |
Differing mindset of entrepreneurs and managers |
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Lean startup and design thinking |
Testing hypothesis, minimum viable product (MVP) and pivoting |
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Strategy |
Growth strategies |
Discovery driven planning, innovation, internationalization |
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Designing organization |
Structure and capabilities, scaling up challenges |
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Business model |
Goals of business? Profit, return on capital? Cash? |
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Execution |
How ROCE is linked to financing, deploying money, and operations. Developing a cost structure of the company |
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Marketing |
Understanding consumer |
Who is my consumer? Why does he buy from me? |
|
New product launch |
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Pricing |
Willingness to pay? |
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Digital marketing: social media |
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Human Resources |
Framework for managing people |
Reward, incentivize, and delegate |
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Managing performance |
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Operations |
Planning and managing ops |
|
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Manufacturing/service models |
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Supply chain management |
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Finance |
Fund management |
Cash flow, working capital |
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Costing |
Managerial costing for decisions |
|
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Performance management |
ratios |
|
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Raising capital |
Equity vs. debt |
|
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General |
Emerging opportunity India, Africa, China |
Clusters, sunrise industries, doing business in India |
|
Economic environment |
Economics: Spotting economic trends |
|
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Managing self |
One on one session |
Why am I in business? What are my personal and professional goals? |
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Issues in family business |
Succession planning |
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Governance |
Advisory Boards |
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Information technology |
Leveraging IT |
Business Intelligence |
The program is designed for entrepreneurs and owner-managers. It will also be useful for top executives of SMEs.
Ideal candidates include owners/founders who also serve as – CEOs, Presidents, or Managing Directors. CFOs, Head of Operations, and Head of Marketing are also typical participants.
Candidates should have at least 10 years of work experience and come from companies with annual revenues between $2-3m to in excess of $25 million.
Instruction is through case studies, peer conversations and discussion with faculty.
