Design Thinking

Start Date:Apr 9, 2018 End Date:Apr 11, 2018
Last Date for Application:March 26, 2018 Last Date for Early Bird:March 19, 2018
Progarmme Fee: 100000 INR

Plus 18% GST

Early Bird Fee:93000 INR

Plus 18% GST

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A human centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology and the requirements of business success

-Tim Brown

Design Thinking is an innovative approach to address intractable problems that businesses face. One of the key elements of Design Thinking  is its human centered approach that has revolutionized a range of industries from technology to services, health care to urban planning and beyond. Design Thinking has been found to not only support but also enhance business strategy of companies across sectors.

Design Thinking utilizes methods such as empathy and careful observation to engage with challenges that have, in the past,  escaped even a clear definition. This leads to new possibilities which are then prototyped and tested leading to creative solutions. The Design Thinking approach has been found particularly useful for companies looking to solve ‘wicked problems’ that are difficult to define and on which past data does not help.

A highlight of this program is a Design Sprint. Participants in this programme will learn how to identify a problem, analyze challenge areas around it and gather key insights. They will then- via multiple cycles of convergent and divergent thinking-ideate and brainstorm while formulating  a point of view. Finally, with the aid of visualization techniques and story-telling, participants will operationalize their ideas into specific solutions.

The programme includes discussions around some of the most contemporary concepts in the field of innovation and aims at making managers well-versed with latest tools and techniques that can be used to solve a large variety of problems.

  • To understand and learn the process of design thinking for nurturing innovation
  • Learn how to be both analytical and creative in order to generate solutions to challenging problems
  • Understand a unique methodology that helps solving ‘wicked problems’

Strengths of the program

  • Focus on successful Design Thinking approaches adopted by world-class organizations to achieve and sustain competitive advantage
  • Guided by experienced faculty with global expertise
  • Hands on exercises to equip managers with latests tools and techniques in Design Thinking

The sessions will address topics such as:

  • What is design thinking and how does it differ from conventional approaches to problem solving?
  • How can creative approaches like storytelling, visualization and journey mapping enable solutions to often intractable business problems?
  • How can the Design Thinking process address complex problems across a wide spectrum?
  • How do you discover new business models using Design Thinking cycles?
  • Senior management charged with accelerating innovation in their organizations
  • Strategy heads looking for a source of competitive advantage
  • Designers who want to hone their skills
  • Managers and entrepreneurs aiming  to grow their businesses
  • Case studies
  • Lectures
  • Discussions
  • Hands-on group exercises
  • Ideation Sprint

Faculty Chair

Mukesh Sud

Programme Faculty

Amit Karna

Sunil Sharma



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