The main motivation of the programme on 'Succeeding in Emerging Markets' (SEM) stems from the fact that many of the emerging markets like India offer great growth potential for firms originating from both emerging markets as well as those originating from developed markets. However, it is difficult for managers to comprehend the complexity of doing business in emerging markets because of lack of information and institutional development. Consequently, many managers who get promoted to strategic level positions in their organizations, struggle to expand businesses in emerging markets. Therefore, this program offers a mix of themes that help managers to get an overall perspective on the various opportunities that emerging markets offer as well as the challenges that they face.
The main objective of the programme is to help the participants succeed in their strategic plans for emerging markets. The participants will learn how to identify opportunities in emerging markets and tap those opportunities to create value for the firm. Further, the participants will learn how to navigate the various challenges that they face in emerging markets.
The programme will cover the following major themes:
• Strategy in Emerging Markets
• Leading Emerging Market Enterprises
• Marketing in Emerging Markets
• Innovation in Emerging Markets
• Law and Business in Emerging Markets
• Government Relations in Emerging Markets
• Managing the Supply Chain in Emerging Markets
• Inter-personal Effectiveness
This programme is for Middle and/or Senior level managers of Indian companies and foreign MNCs who are up for promotion or who have been promoted to strategic level positions in the organizations.