Agricultural Input Marketing
| Start Date: | Jan 15, 2018 | End Date: | Jan 20, 2018 |
| Last Date for Application: | January 2, 2018 | Last Date for Early Bird: | December 26, 2017 |
| Programme Fee: |
140000 INR Plus, GST |
Early Bird Fee: |
130200 INR Plus, GST |
The marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years. The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants, important for success in the marketing of agricultural inputs. The programme builds an overview and in-depth awareness of the input market environment. It then proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods. Integrative sessions then focus on comprehensive marketing strategy formulation and strategy implementation. The product domain would seek to include seeds, fertilizers, plant protection agro-chemicals, herbicides, organic products, biotech products, farm machinery & equipment, water & input management devices, feeds & animal products.
• Market Environment
• Consumer Behaviour
• Segmentation & Targeting
• Product Positioning
• Pricing Management
• Distribution & Logistics Management
• Promotion Strategies
• Brand Management
• Finance & Entrepreneurship
• Market Research Methods
• Policy Environment & Emerging Challenges
• Marketing Strategy Formulation & Implementation
Nominations are welcomed from Executives/Managers/Officers dealing with marketing of agricultural inputs such as seeds, fertilizers, crop protection products, farm machinery and equipments, water management equipment, feeds, organic products, biotech products and other agricultural inputs.
