Succeeding in Emerging Markets
| Start Date: | Dec 11, 2017 | End Date: | Dec 16, 2017 |
| Last Date for Application: | November 27, 2017 | Last Date for Early Bird: | November 20, 2017 |
| Programme Fee: |
200000 INR Plus, GST |
Early Bird Fee: |
186000 INR Plus, GST |
The main motivation of the programme on 'Succeeding in Emerging Markets' (SEM) stems from the fact that many of the emerging markets like India offer great growth potential for firms originating from both emerging markets as well as those originating from developed markets. However, it is difficult for managers to comprehend the complexity of doing business in emerging markets because of lack of information and institutional development. Consequently, many managers who get promoted to strategic level positions in their organizations, struggle to expand businesses in emerging markets. Therefore, this program offers a mix of themes that help managers to get an overall perspective on the various opportunities that emerging markets offer as well as the challenges that they face.
The main objective of the programme is to help the participants succeed in their strategic plans for emerging markets. The participants will learn how to identify opportunities in emerging markets and tap those opportunities to create value for the firm. Further, the participants will learn how to navigate the various challenges that they face in emerging markets.
Strategy in Emerging Markets: Where are opportunities and challenges in emerging markets and how to navigate those challenges strategically? What strategic choices to be made for emerging markets and how to develop unique business models to succeed in emerging markets.
Leading Emerging Market Enterprises: How to lead an emerging market firm? Do emerging markets pose different demands on the leaders? How to be an effective leader in an emerging market context?
Inter-personal effectiveness: Understanding one-self- lessons from the sessions help in becoming an effective leader/manager.
Marketing in Emerging Markets: Understanding consumers of emerging markets; what kind of marketing strategies work for consumers of emerging markets?
Innovation in Emerging Markets: What kinds of innovations are happening in emerging markets and what are the lessons that can be learnt from them?
Law, Government, and Business in Emerging Markets: How to negotiate? How law, government, and businesses are connected and what are the implications for the firms that want to succeed in emerging markets?
Managing supply chain in Emerging Markets: What kind of logistics challenges are there in emerging markets? How can supply chains be made more effective and efficient in emerging markets?
This programme is for Middle and/or Senior level managers of Indian companies and foreign MNCs who are up for promotion or who have been promoted to strategic level positions in the organizations.
