International Business
| Start Date: | Jul 3, 2017 | End Date: | Jul 8, 2017 |
| Last Date for Application: | June 19, 2017 | Last Date for Early Bird: | June 12, 2017 |
| Programme Fee: |
140000 INR Plus, GST |
Early Bird Fee: |
130200 INR Plus, GST |
The business world today depicts strong linkages among trade, capital, people and technology. A large number of organizations that do not internationalize may perish. This is not a dire prediction but appears to be an inevitable outcome of the one-world management thesis. In many local and global markets, competition would be severe, value addition possibilities transient, and technology edge would be near inconspicuous.
Thus, fortunes of most firms rest upon how they adapt their business strategies in an international setting. Particularly, the ability of a firm to customize its product development, pricing, promotion, logistics, finance, human resources, operations and e-commerce strategies in an international setting will result in sustainable competitive advantage.
The increasing international focus of most of the firms today provides the impetus for inquiry into the application and execution of the principles of business management in international domain. Furthermore, the multifarious nature of business activities presents many challenges and opportunities for organizations and individuals in a dynamic global market environment. As more and more Indian and foreign-owned companies located in India are looking at the possibilities to invest abroad, it may be to take a multi-faceted strategic approach. Continuous value creation and delivery should be the focus of companies which are in the process of internationalizing. To create and operate value networks that span across national boundaries, gaining an understanding of cross-cultural work practices, regulatory frameworks and economic environment is a prerequisite.
Among others, making durable investments to attract, develop and retain global executives can yield crucial competitive advantages to services and manufacturing organizations.
This programme will discuss various analytical frameworks and examine their applicability to the practical international business domain. Managers will be urged to examine novel ways of looking at international business and adopt strategies that match the realities and demands of the global marketplace.
- Understanding customers, competition, suppliers, channel members, alliance partners and organizational behaviour in the global context.
- Understanding international financial management, accounting practices and law.
- Understanding business processes from an international business perspective.
- Developing international/global orientation.
- Formulating and implementing international business strategies effectively in order to enhance growth and performance.
- Focusing on the 3Rs: Raising of Resources, building partner Relations/networks and enhancing process Routines in an international business context.
- Assisting participants in becoming effective leaders in the international business context.
- Cross-cultural difference in buyer behaviour.
- International brand management.
- International pricing, promotions, and communications.
- Launching a product internationally.
- International supply chain management.
- Using global alliances, partnerships, and acquisitions for gaining competitive advantage.
- Recruiting, developing, and managing international executives.
- Building global teams and managing across cultures.
- Management styles and culture.
- Cross-cultural negotiations.
- Business ethics.
- International law, payment mechanisms, and accounting practices.
- International economics.
- International finance and currency risk management.
This programme will use a combination of case studies, discussions and lectures.
- Existing and potential mid-to-senior level managers who want to enhance their proficiency in international business.
- Managers who wish to develop, augment and/or ameliorate their managerial ability to plan, prepare and operate tactically in the global environment.
- Managers who wish to strengthen their analytical and decision-making skills in the international context by obtaining a broad understanding of the key functional areas, viz., accounting, marketing, supply chain, finance, operations and human resource management in an international context.
