Agricultural Input Marketing

Start Date: Jan 23, 2023 End Date: Jan 28, 2023
Last Date for Application: January 13, 2023 Last Date for Early Bird: January 2, 2023
Programme Fee: 150000 INR

Plus, GST

Early Bird Fee: 139500 INR

Plus, GST

The marketing of agricultural inputs, though having a huge potential, is becoming increasingly challenging and competitive over the years. The objective of the programme is to impart a clear foundation of professional marketing skills & knowledge to the participants for successful marketing of agricultural inputs. The programme builds an overview and in-depth awareness of the input market environment. It proceeds with specific knowledge & applications of various marketing management concepts to agricultural inputs including consumer behaviour, segmentation-targeting, product differentiation & positioning, pricing, distribution & channel management, logistics management, financing, and effective communication & promotion methods. Integrative sessions focus on comprehensive marketing strategy formulation and its implementation. The product domain seeks to include seeds, fertilizers, plant protection products, farm machinery & equipment, water & input management devices, and livestock feed.


For more information or any questions, contact Mustafa Burhani: | +91 87588 00387

  • Market Environment

  • Consumer Behaviour

  • Segmentation & Targeting

  • Product Positioning

  • Pricing Management

  • Distribution & Logistics Management

  • Promotion Strategies

  • Brand Management

  • Finance 

  • Market Research Methods

  • Policy Environment & Emerging Challenges

  • Marketing Strategy Formulation & Implementation

The sessions will be a blend of concepts and applications. The sessions will use a variety of cases & teaching materials on agricultural input marketing and will involve substantial discussion & sharing among the participants. Study of the reading material before the class sessions will be a must. There would also be a group project exercise on marketing strategy formulation & implementation, and will involve comprehensive presentations by the participants.

Nominations are invited from Executives/Managers/Officers dealing with marketing of agricultural inputs such as seeds, fertilizers, crop protection products, farm machinery and equipments, water management equipment, feeds, and other agricultural inputs and services.