Meet the Faculty

Juhi Ramakrishnan

Juhi has work experience spanning about 19 years in branding, new product and marketing strategy. After obtaining her MBA from IIM Ahmedabad, she worked for about 12 years with Procter & Gamble in India and Taiwan across categories of laundry, CFSC, Skin Care, Paper and Shopper Understanding. She moved to Business Strategy Consulting with Arthur D. Little working on Telecom projects in Philippines and Singapore before focusing on Marketing Strategy Consultancy with Quadra Advisory (also a WPP company).

 

Subsequently, she was until recently managing the Marketing Strategy consulting division of groupm, mConsult, which she helped set up and manage for the past 7 years. Some examples of her experience here are:

·  New Product Launch and market entry strategy for brands like KDD Harvest, Meriiboy icecream, Dhathri hair oil and Elite cakes

·  Branding and Marketing Strategy for brand Linen Club (the AVB group)

·  Brand Valuation of the brand “Mysore Sandal”

·  Managing Communications Strategy & Planning for 2 emerging PSU brands in banking and financial services

·  Developing Brand Vision for yatra.com

·  Marketing Strategy for health foods brand Satva: The client, Nouveau Dietetique India- had asked for assistance developing Marketing strategy, Positioning and Communication for the launch of its new range of health food products.