Seema Khanwalkar is a PhD in Linguistics and Semiotics from the Jawaharlal Nehru University, New Delhi. She is an Associate Professor and has been teaching for over two decades. She is currently associated with CEPT University, NID, IIT Powai etc. She has contributed to the Social Sciences across institution through her teaching, research and thesis guidance and also anchoring Masters Programs. She has been a Semiotic consultant to the Indian Industry for two decades and has also worked with international research agencies. She has published internationally and is also a member of the Scientific Committee of the International Semiotics Institute, Lithuania.